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Tag: Essay & Composition

  • [Solved] Writting Eassy

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    **READ FIRST: POST 3 — THE GREAT SOCIETY & EXPLORING A TOPIC** As will always be the case, if there was anything from our class discussions this week that you didn’t get a chance to say, feel free to share it now and ignore the prompt below if you wish. If you want more privacy, please write your re…

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    **READ FIRST: POST 3 — THE GREAT SOCIETY & EXPLORING A TOPIC**

    As will always be the case, if there was anything from our class discussions this week that you didn’t get a chance to say, feel free to share it now and ignore the prompt below if you wish. If you want more privacy, please write your response in your Writing Journal, remembering to create a post on the discussion board stating, “Refer to [Title of Entry] in Journal.”

    This week, we discussed Lyndon B. Johnson’s vision stated in “Great Society” speech — an America free from poverty and racial injustice, with cities of beauty and classrooms that inspire “every young mind [. . . to] scan the farthest reaches of thought and imagination.” What do you think of Johnson’s vision? Is it still worth pursuing today? Should colleges be dedicated to helping individuals explore the “farthest reaches of thought and imagination,” or should such lofty goals be reserved only for those who already have wealth? Should we still strive to eliminate poverty?

    In today’s America, Johnson’s vision has been overshadowed by the belief that some people “deserve” to be poor because they aren’t working hard enough. Do you agree with this sentiment? Do you think poverty is solely the fault of those experiencing it? Do you believe billionaires have earned their wealth and that anyone can achieve similar success if they work hard enough?

    This week and last, you were introduced to the first writing assignment, which asked you to take a position on a topic you care about. Is there an issue you care about deeply? Why do you care about this issue? Does it affect you or a loved one? Or does it generate strong emotions or deep intellectual curiosity in you? I invite you to use the opportunity of this post to articulate your viewpoint on the issue and make your best case to persuade your readers to support your perspective. Here are the suggested topics (in alphabetical order) from Assignment 1. Feel free to explore one or more of the topics here:

    – **Affirmative Action**: Should affirmative action policies be implemented to address historical inequalities and promote diversity in education and the workplace?
    – **AI Regulation**: Should artificial intelligence be more strictly regulated to prevent job displacement, bias, and ethical misuse?
    – **Animal Rights**: Should animals receive stronger legal protections, including bans on practices like factory farming and animal testing?
    – **Benefits of a Plant-Based Diet**: Should individuals adopt a plant-based diet for health, environmental, or ethical reasons?
    – **Campaign Finance Reform**: Should stricter campaign finance laws be enacted to reduce the influence of money in politics and ensure fair elections?
    – **Censorship in Media**: Should certain levels of censorship be implemented to prevent the spread of harmful content, hate speech, and misinformation?
    – **Climate Change Action**: Should governments take immediate and aggressive action to combat climate change, including implementing stricter carbon emission regulations?
    – **Climate Change and Renewable Energy Adoption**: Should societies transition to renewable energy sources to effectively combat climate change?
    – **Corporate Tax Reform**: Should higher corporate taxes be implemented to fund public services and reduce income inequality?
    – **Cultural Appropriation**: Should stricter guidelines be established to prevent cultural appropriation in fashion, art, and media, emphasizing respect for marginalized cultures?
    – **Data Privacy**: Should individuals have greater control over their personal data, with stricter laws governing how companies collect and use it?
    – **Electoral College Reform**: Should the U.S. abolish the Electoral College and transition to a popular vote system for presidential elections?
    – **Eliminating Standardized Testing**: Should standardized tests (like the SAT/ACT) be removed from college admissions due to concerns that they are outdated and biased?
    – **Ethics of Artificial Intelligence**: Should the rapid development of AI technologies be curtailed due to ethical concerns outweighing their benefits?
    – **Ethics of Genetic Engineering**: Should genetic engineering in humans be pursued as an ethically justifiable practice?
    – **Foreign Aid Increase**: Should foreign aid to developing countries be increased to promote global stability, economic growth, and humanitarian relief?
    – **Gene Editing Ethics**: Should CRISPR and other gene-editing technologies be heavily regulated to prevent unethical use?
    – **Gig Worker Protections**: Should gig economy workers be classified as employees to ensure fair wages, benefits, and labor protections?
    – **Global Climate Agreements**: Should international cooperation on climate change be prioritized, with all countries adhering to agreements like the Paris Accord?
    – **Gun Control Laws**: Should stricter gun control measures, such as universal background checks, be implemented to reduce gun violence?
    – **Impact of Remote Work on Productivity**: Should remote work be promoted as a means to enhance employee productivity?
    – **Impact of Social Media on Mental Health**: Should social media usage be considered beneficial or detrimental to users' mental well-being?
    – **Influence of Globalization on Cultural Identity**: Should globalization be viewed as a force that strengthens or erodes cultural identities?
    – **Mental Health Services in Schools**: Should colleges and universities provide free, accessible mental health services to all students?
    – **Necessity of Space Exploration**: Should investments in space exploration be prioritized for scientific advancement and the future of humanity?
    – **Plastic Ban**: Should single-use plastics be completely banned to reduce pollution and protect marine ecosystems?
    – **Police Reform**: Should systemic police reforms be enacted to address racial bias, improve accountability, and rebuild trust with communities?
    – **Raising the Minimum Wage**: Should the minimum wage be increased to reduce poverty and improve the quality of life for low-income workers?
    – **Refugee Support**: Should wealthier nations accept and support more refugees fleeing conflict and persecution?
    – **Renewable Energy Research**: Should investment in renewable energy research be increased to accelerate the transition away from fossil fuels?
    – **Renewable Energy Transition**: Should societies transition to 100% renewable energy to ensure a sustainable future?
    – **Role of Art in Society**: Should art and cultural programs be considered essential for community development and individual well-being?
    – **Role of Technology in Education**: Should the integration of technology in classrooms be increased to enhance learning outcomes?
    – **Social Media Accountability**: Should social media platforms be held legally responsible for spreading misinformation and harmful content?
    – **Space Exploration Funding**: Should governments increase funding for space exploration to advance scientific knowledge and technological innovation?
    – **Student Loan Forgiveness**: Should student loan debt be forgiven to alleviate financial burdens and stimulate economic growth?
    – **Term Limits for Congress**: Should term limits be implemented for members of Congress to reduce corruption and increase accountability?
    – **Universal Basic Income (UBI)**: Should Universal Basic Income be implemented to reduce poverty, inequality, and economic insecurity?
    – **Universal Healthcare**: Should the U.S. adopt a universal healthcare system to ensure affordable and equitable access to medical care?
    – **Vaccine Mandates**: Should mandatory vaccination policies be enacted to protect public health and prevent the spread of preventable diseases?

    – 2 years ago

  • [Solved] What was the Great Migration and who migrated for what reason.

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    What was the Great Migration and who migrated for what reason. answer using RACE Writing Strategy which should include 3-5 paragraphs. – 2 years ago – 22.5

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    Assignment Prompt & Instructions

    What was the Great Migration and who migrated for what reason.

    answer using RACE Writing Strategy which should include 3-5 paragraphs.

    – 2 years ago
    – 22.5

  • [Solved] Art/Illustration

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    Notes & Major Points – 2 years ago **files (3)** – Reading_4-3_.pdf – Reading_4-1_.pdf – Reading_4-2_.pdf **Reading_4-3_.pdf** This file is too large to display. [View in new window](https://www.sweetstudy.com/files/reading-4-3-pdf) **Reading_4-1_.pdf** This file is too large to display. […

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    Notes & Major Points

    – 2 years ago

    **files (3)**

    – Reading_4-3_.pdf
    – Reading_4-1_.pdf
    – Reading_4-2_.pdf

    **Reading_4-3_.pdf**

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    **Reading_4-1_.pdf**

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    **Reading_4-2_.pdf**

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    **Reading_4-2_.pdf**

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    **Reading_4-3_.pdf**

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    **Reading_4-1_.pdf**

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    **Reading_4-2_.pdf**

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    **Reading_4-3_.pdf**

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    **Reading_4-1_.pdf**

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    **Reading_4-2_.pdf**

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  • [Solved] English homework

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    Attend a performance for music composed after 1900. After the performance, complete the following questions. In this case the performance will be the you tube link below. watch it and write at least 2, double-spaced pages in length answering the below question base on the video you will watch on the…

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    Assignment Prompt & Instructions

    Attend a performance for music composed after 1900. After the performance, complete the following questions.  In this case the performance will be the you tube link below. watch it and write at least 2, double-spaced pages in length  answering the below question base on the video you will watch on the you tube link and add the reference at the end.

    _Symphony N_ _o. 4_ – David Maslanka (American: 1943-2017)

    · Premiered in 1993

    · This performance by the CCM Wind Ensemble (Cincinnati), Conducted by: Kevin Holzman.

    · Link: [Symphony No. 4 – YouTube](https://www.youtube.com/watch?v=Gw7XnFp5t2k) ( https://www.youtube.com/watch?v=Gw7XnFp5t2k )

    – What style of music did you see (classical, Broadway, rock, blues, etc.)?
    – Think about the history of this style and trace its path back to the 19th century. What were the origins of this music? What part of the world did it come from? Who were the first innovators of this style?
    – How many performers were there? What was the venue? Was the music the main focus, or was it incidental to some other event (e.g., film, play, visual art, etc.)?
    – What was the instrumentation? Were there electric instruments? Was the instrumentation typical or unusual for this style of music? Describe the different instruments' role in the music.
    – What type of percussion, if any, was there? Was it the dominant musical section? What kind of rhythm did the music have? Were there ostinatos? Was it indented for dance or for attentive listening?
    – Would you consider the music mostly dissonant or mostly consonant? What gave you this impression? Was the harmony tonal or atonal? Try to describe the way in which harmony was used.
    – So much of 20th-century music was a blend of styles. For example, film music would combine classical and rock influences, Broadway music would use elements from classical, blues, jazz, and rock style all at once, rock concerts incorporated music from around the world. Try to identify the separate musical influences in the music of the concert. Were the styles blended seamlessly, or did they feel more separate and fragmented? How did your knowledge of the many styles of 20th-century music affect your appreciation of the concert?
    –   In addition to that portion, name one piece in particular that was interesting to you, and why you found it interesting.Be sure to note who the composer of the piece is, and include some basic biological details of that composer in your work.

    – 2 years ago

  • [Solved] English Homework

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    Differentiate risk among components including strategic, hazard, financial, and operations – 2 years ago

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    Differentiate risk among components including strategic, hazard, financial, and operations

    – 2 years ago

  • [Solved] Discussion

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    In-depth study guidance and analytical solution covering Discussion.

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    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] English assignment

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    In-depth study guidance and analytical solution covering English assignment.

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    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] gc

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    his assignment will familiarize you with specific programs related to prevention of addictions and the application of preventions models. Based on a minimum of three peer reviewed scholarly resources, beyond the course textbook and course readings, complete the "Prevention: Programs and Application"…

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    his assignment will familiarize you with specific programs related to prevention of addictions and the application of preventions models.

    Based on a minimum of three peer reviewed scholarly resources, beyond the course textbook and course readings, complete the "Prevention: Programs and Application" document with prompts about the following:

    1. Prevention and treatment differences
    2. Prevention programs in high schools, as supported by National Registry of Evidence-Based Programs and Practices (NREPP)
    3. Prevention programs that are culturally integrated and supported by government funding
    4. Resources and suggestions client can provide to friend or family member
    5. Program needs assessment
    6. Relapse prevention models

    Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are not required to submit this assignment to LopesWrite.

    _This assignment meets the following NASAC Standards:_

    _7) Understand the importance of research and outcome data, and their application in clinical practice._

    _22) Understand the obligation of the addiction professional to participate in prevention, as well as treatment._

    _49) Establish and maintain professional relations with civic groups, agencies, other professionals, governmental entities, and the community-at-large in order to ensure appropriate referrals, identify service gaps, expand community resources, and help address unmet needs._

    _84) Facilitate the development of basic and life skills associated with recovery._

    _88) Mentor the client's identification, selection, and practice of strategies that help sustain the knowledge, skills, and attitudes needed for maintaining treatment progress, relapse prevention, and continuing care._

    _101) Describe factors that increase the likelihood that an individual, community, or group will be at-risk for alcohol and other drug problems._

    – [\
    \
    PCN-501-RS-T5PreventionProgramsApplication.docx](https://www.sweetstudy.com/files/pcn-501-rs-t5preventionprogramsapplication-docx-10205173 "PCN-501-RS-T5PreventionProgramsApplication.docx")

    – 2 years ago

  • [Solved] TS

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    READ THE ATTACHMENT!!! – 2 years ago **files (5)** – ## SiteCrawl.pdf – ## KeywordMappingTemplate.docx – ## Rubric.docx – ## INTRODUCTION.docx – KeywordResearchData.xlsx **## SiteCrawl.pdf** 1 Audit Data for Fictus Communications On-Page Data Number of Pages How Site URLs Are Found. 2 Title and Meta…

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    READ THE ATTACHMENT!!!

    – 2 years ago

    **files (5)**

    – ## SiteCrawl.pdf

    – ## KeywordMappingTemplate.docx

    – ## Rubric.docx

    – ## INTRODUCTION.docx

    – KeywordResearchData.xlsx

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

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