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Tag: Valuation & Market Analysis

  • [Solved] Business Finance – Management Homework III

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    I NEED THIS DONE BY NOON ET TOMORROW!!  DIRECTIONS IN THE ATTACHMENT

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    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing) nike continuation slides. slide 1-6 attached. – 2 years ago **files (2)** – ## MarketingPlanTemplateslides7-15.pptx – ## MarketingPlanTemplateSlides1-61141.pptx **## MarketingPlanTemplateslides7-15.pptx** MAR 38…

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    nike continuation slides. slide 1-6 attached.

    – 2 years ago

    **files (2)**

    – ## MarketingPlanTemplateslides7-15.pptx

    – ## MarketingPlanTemplateSlides1-61141.pptx

    **## MarketingPlanTemplateslides7-15.pptx**

    MAR 3803

    MARKETING PLAN TEMPLATE

    Slide 7: Marketing Strategies

    The Marketing Mix:

    Product

    Price

    Placement and

    Promotion

    Make sure these are strategies going forward and not present strategies of the company

    Slide 8: Value Proposition

    What sets your product/service apart

    Why customers should choose you

    Slide 9: Positioning Statement

    How you want to be perceived in the market

    Slide 10: Digital Marketing Plan

    Website and SEO strategy

    Social media marketing

    Content marketing

    Email marketing

    Slide 11: Traditional Marketing

    Advertising (print, TV, radio)

    Events and sponsorships

    Direct mail campaigns

    Slide 12: Budget Allocation

    Breakdown of budget for each marketing channel

    Slide 13: Implementation and Control

    Timelines for campaigns and promotions

    Execution and implementation (dates and people)

    Control Mechanism in place?

    Slide 14 – Measuring Results

    Key Performance Indicators (KPIs)

    What are you measuring? Sales, customer complaints etc…

    Slide 15: Conclusion

    Summary of key points

    Next steps and implementation timeline

    REMEMBER….

    Use visuals, charts, and graphs to make your slides engaging and easy to understand.

    Customize the content to fit your specific company and industry.

    ## image7.png

    ## image8.png

    ## image9.png

    ## image10.png

    ## image11.png

    ## image12.png

    ## image13.png

    ## image14.png

    ## image15.png

    ## image2.jpeg

    ## image3.png

    ## image4.png

    ## image5.png

    ## image6.png

    **## MarketingPlanTemplateSlides1-61141.pptx**

    Nike

    Franchesca M. Bonilla

    Mar3803-2253-3901

    INTRODUCTION

    Select a company:

    Nike

    Provide an Overview of the company

    Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).

    Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).

    In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).

    Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).

    Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.

    Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).

    The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.

    Company Overview

    The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).

    The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).

    Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.

    Market Analysis

    The internal environment of the company includes its culture which is inclusive and empowering.

    Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.

    The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.

    The changing customer preferences can also affect the brand image of the company.

    Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.

    The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.

    SWOT Analysis

    The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.

    Implement new marketing strategies for relevant regions to promote the value of Nike products.

    | | |
    | — | — |
    | Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
    | Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |

    Marketing Objectives

    The specific, measurable and time-bound goals of Nike company include:

    Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.

    Being in the top quartile of benchmarked companies for inclusion and engagement.

    Increase online sales by 15% by 2026.

    Increase brand awareness by 20% in the next quarter

    Target Audience

    The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).

    They also include those interested in the latest fashion and fitness trends willing to pay for premium products.

    The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.

    References

    Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
    [http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)

    Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Welcome to Nike, Inc. About Nike.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA

    References

    Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
    [https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)

    Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg

    Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
    [http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)

    ## image2.png

    ## image3.png

    **## MarketingPlanTemplateSlides1-61141.pptx**

    Nike

    Franchesca M. Bonilla

    Mar3803-2253-3901

    INTRODUCTION

    Select a company:

    Nike

    Provide an Overview of the company

    Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).

    Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).

    In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).

    Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).

    Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.

    Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).

    The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.

    Company Overview

    The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).

    The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).

    Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.

    Market Analysis

    The internal environment of the company includes its culture which is inclusive and empowering.

    Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.

    The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.

    The changing customer preferences can also affect the brand image of the company.

    Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.

    The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.

    SWOT Analysis

    The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.

    Implement new marketing strategies for relevant regions to promote the value of Nike products.

    | | |
    | — | — |
    | Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
    | Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |

    Marketing Objectives

    The specific, measurable and time-bound goals of Nike company include:

    Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.

    Being in the top quartile of benchmarked companies for inclusion and engagement.

    Increase online sales by 15% by 2026.

    Increase brand awareness by 20% in the next quarter

    Target Audience

    The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).

    They also include those interested in the latest fashion and fitness trends willing to pay for premium products.

    The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.

    References

    Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
    [http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)

    Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Welcome to Nike, Inc. About Nike.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA

    References

    Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
    [https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)

    Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg

    Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
    [http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)

    ## image2.png

    ## image3.png

    **## MarketingPlanTemplateslides7-15.pptx**

    MAR 3803

    MARKETING PLAN TEMPLATE

    Slide 7: Marketing Strategies

    The Marketing Mix:

    Product

    Price

    Placement and

    Promotion

    Make sure these are strategies going forward and not present strategies of the company

    Slide 8: Value Proposition

    What sets your product/service apart

    Why customers should choose you

    Slide 9: Positioning Statement

    How you want to be perceived in the market

    Slide 10: Digital Marketing Plan

    Website and SEO strategy

    Social media marketing

    Content marketing

    Email marketing

    Slide 11: Traditional Marketing

    Advertising (print, TV, radio)

    Events and sponsorships

    Direct mail campaigns

    Slide 12: Budget Allocation

    Breakdown of budget for each marketing channel

    Slide 13: Implementation and Control

    Timelines for campaigns and promotions

    Execution and implementation (dates and people)

    Control Mechanism in place?

    Slide 14 – Measuring Results

    Key Performance Indicators (KPIs)

    What are you measuring? Sales, customer complaints etc…

    Slide 15: Conclusion

    Summary of key points

    Next steps and implementation timeline

    REMEMBER….

    Use visuals, charts, and graphs to make your slides engaging and easy to understand.

    Customize the content to fit your specific company and industry.

    ## image7.png

    ## image8.png

    ## image9.png

    ## image10.png

    ## image11.png

    ## image12.png

    ## image13.png

    ## image14.png

    ## image15.png

    ## image2.jpeg

    ## image3.png

    ## image4.png

    ## image5.png

    ## image6.png

    **## MarketingPlanTemplateSlides1-61141.pptx**

    Nike

    Franchesca M. Bonilla

    Mar3803-2253-3901

    INTRODUCTION

    Select a company:

    Nike

    Provide an Overview of the company

    Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).

    Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).

    In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).

    Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).

    Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.

    Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).

    The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.

    Company Overview

    The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).

    The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).

    Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.

    Market Analysis

    The internal environment of the company includes its culture which is inclusive and empowering.

    Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.

    The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.

    The changing customer preferences can also affect the brand image of the company.

    Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.

    The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.

    SWOT Analysis

    The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.

    Implement new marketing strategies for relevant regions to promote the value of Nike products.

    | | |
    | — | — |
    | Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
    | Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |

    Marketing Objectives

    The specific, measurable and time-bound goals of Nike company include:

    Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.

    Being in the top quartile of benchmarked companies for inclusion and engagement.

    Increase online sales by 15% by 2026.

    Increase brand awareness by 20% in the next quarter

    Target Audience

    The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).

    They also include those interested in the latest fashion and fitness trends willing to pay for premium products.

    The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.

    References

    Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
    [http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)

    Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Welcome to Nike, Inc. About Nike.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA

    References

    Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
    [https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)

    Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg

    Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
    [http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)

    ## image2.png

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    **## MarketingPlanTemplateslides7-15.pptx**

    MAR 3803

    MARKETING PLAN TEMPLATE

    Slide 7: Marketing Strategies

    The Marketing Mix:

    Product

    Price

    Placement and

    Promotion

    Make sure these are strategies going forward and not present strategies of the company

    Slide 8: Value Proposition

    What sets your product/service apart

    Why customers should choose you

    Slide 9: Positioning Statement

    How you want to be perceived in the market

    Slide 10: Digital Marketing Plan

    Website and SEO strategy

    Social media marketing

    Content marketing

    Email marketing

    Slide 11: Traditional Marketing

    Advertising (print, TV, radio)

    Events and sponsorships

    Direct mail campaigns

    Slide 12: Budget Allocation

    Breakdown of budget for each marketing channel

    Slide 13: Implementation and Control

    Timelines for campaigns and promotions

    Execution and implementation (dates and people)

    Control Mechanism in place?

    Slide 14 – Measuring Results

    Key Performance Indicators (KPIs)

    What are you measuring? Sales, customer complaints etc…

    Slide 15: Conclusion

    Summary of key points

    Next steps and implementation timeline

    REMEMBER….

    Use visuals, charts, and graphs to make your slides engaging and easy to understand.

    Customize the content to fit your specific company and industry.

    ## image7.png

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    **## MarketingPlanTemplateSlides1-61141.pptx**

    Nike

    Franchesca M. Bonilla

    Mar3803-2253-3901

    INTRODUCTION

    Select a company:

    Nike

    Provide an Overview of the company

    Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).

    Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).

    In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).

    Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).

    Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.

    Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).

    The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.

    Company Overview

    The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).

    The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).

    Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.

    Market Analysis

    The internal environment of the company includes its culture which is inclusive and empowering.

    Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.

    The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.

    The changing customer preferences can also affect the brand image of the company.

    Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.

    The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.

    SWOT Analysis

    The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.

    Implement new marketing strategies for relevant regions to promote the value of Nike products.

    | | |
    | — | — |
    | Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
    | Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |

    Marketing Objectives

    The specific, measurable and time-bound goals of Nike company include:

    Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.

    Being in the top quartile of benchmarked companies for inclusion and engagement.

    Increase online sales by 15% by 2026.

    Increase brand awareness by 20% in the next quarter

    Target Audience

    The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).

    They also include those interested in the latest fashion and fitness trends willing to pay for premium products.

    The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.

    References

    Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
    [http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)

    Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Welcome to Nike, Inc. About Nike.
    [https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)

    Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA

    References

    Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
    [https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)

    Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg

    Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
    [http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) – 2 years ago **files (1)** – ## WeekThreeDiscussionResponses.docx **## WeekThreeDiscussionResponses.docx** **INSTRUCTIONS: Respond to the following four posts listed below.** [**3.1 Agents of Gratitude**](htt…

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    – ## WeekThreeDiscussionResponses.docx

    **## WeekThreeDiscussionResponses.docx**

    **INSTRUCTIONS: Respond to the following four posts listed below.**

    [**3.1 Agents of Gratitude**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717169/View)

    Julie

    **Reflect on Philippians 4:8, “Whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”** **Think about this verse in light of someone in your life. Write a paragraph about their noble, good, pure, lovely, and admirable qualities and actions.**

    Philippians 4:8 provides a description of virtues, which my dad displays perfectly. His constant pursuit of truth defines his existence because he aims to understand and become wise regardless of difficult circumstances. Through his composed noble behavior along with his equal respect for all persons, he demonstrates his virtuous nature. This man represents the embodiment of morality because his moral compass guides him with exactness towards upholding justice and upholding fairness. Through his unselfish actions, he demonstrates pure intentions because he always places others' needs ahead of his own needs and expresses fellowship to everyone with no expectations. His lovely character extends beyond his looks because his heart exudes kind warmth, which grants happiness to everyone around him. His impressive character becomes evident when he stands firm against challenges but handles them with courageous dignity and never stops inspiring people who admire him. His endless determination and unwavering dedication show the pinnacle of outstanding and valuable conduct.

    **Write a prayer of thanksgiving for this person.**

    Thank you, Lord, for blessing me with a father who serves as my inspiration. His enlightened spirit acts as my eternal guide on the journey of righteousness because of his noble and peaceful heart. His heartfelt purity, together with his exceptional conduct, teaches all of us an exemplary standard that I learned from him personally. From Your grace, you have shaped him to remain faithful to righteousness, which proves Your divine work in his life. Your goodness should continue shining through him while bringing happiness and tranquillity into his existence. I will turn to his practical teachings whenever confusion rises to focus on exceptional qualities he has taught me. Bestow upon him Your divine wisdom as well as strength through Your truth so he can keep walking in Your path. In Jesus' name, I pray, Amen.

    [**3.1 Agents of Gratitude**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717333/View)

    Heather

    The qualities described in this verse reflect a person who has greatly influenced my life. She embodies Christ's love, never overlooking anyone in need and always offering a kind word to those she encounters. Rather than judging others for their mistakes, she provides refuge to those who need it most. The principles by which she lives exemplify these qualities and inspire others to improve in their own journeys. She is truly a missionary among men, giving and serving as Christ would have her do.

    Heavenly Father,

    Thank you for bringing Janice into my life. She is an inspirational figure who guided my perspective and outlook with your principles. Her intentions to help others are genuine, and she humbly embodies your presence. Her good deeds have positively impacted many people, and her spirit brings a sense of calm. She radiates your light as she shares your love with others. I am truly grateful for her presence in my life. Bless her as she blesses others and keep her safe in your arms as she continues to serve in your name.

    Amen

    [**3.2 Reporting on Gratitude Delivery**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717202/View)

    Julie

    **Who is the person you contacted? What is your relationship with her or him?**

    I reached out to my closest friend Ethan to tell him how thankful I felt about his constant support and affection. Our friendship has spanned at least 3–4 years since I became friends with Ethan. Our friendship became strong because we endured many shared experiences, which built trust together while enabling our relationship to build solid foundations.

    **Summarize in a few sentences what you are most grateful for about this person.**

    I am most grateful for Ethan because he provides constant support and offers endless love. These elements are essential characteristics of friendship that offer both psychological support and spiritual guidance throughout the various life experiences. The constant availability of my connection to someone has positively shaped my emotional state while facilitating my personal development.

    **How did expressing gratitude to this individual in a personal way affect you?**

    The process of expressing my gratitude to Ethan through personal means generated positive results for me. The experience brought him closer in my heart. Open and sincere expression of feelings creates powerful effects that demonstrate its strength. Giving appreciation through communication serves to strengthen connections with others while creating inner peace, which appears as warm delight within our being. The experience teaches about why people play central roles in determining how happy we can become.

    **How did this individual respond to your expression of gratitude?**

    The manner in which Ethan received my act of appreciation left a deep impression. His emotional reaction to my letter was so strong he could feel tears welling up while he kept returning to read it again. The depth of my gesture struck him in a way that he reacted emotionally, indicating its meaningful impact on him. His heart shows deep affection for his friendship because knowing that his hard work was appreciated likely brought him a feeling of being cherished and valued.

    **Based on this exercise, do you agree or disagree with this statement: “I want to incorporate more gratitude into my life”? Explain.**

    The exercise has confirmed my dedication to implementing gratitude practices throughout my life. Thankful behavior stands as a fundamental requirement to develop and preserve satisfied connections between people. The process of expressing gratitude always brings value to both the recipient and the expression. The act creates a positive perspective alongside stronger bonds, which generates increased happiness levels.

    My life will become more grateful by using three different expressions: direct expressions of appreciation to people, handwritten notes of appreciation, and regular observation of positive experiences in my life through mindfulness practice. The practice demands purposeful recognition of all manner of actions performed by others in my life. The combination of better attitude and deeper gratitude toward real-life connections results in increased life enjoyment appreciation.

    My heartfelt gesture to Ethan has both benefited his heart and strengthened my personal dedication to gratitude. Practicing and sharing this sentiment with others has become part of my daily life thanks to this experience, which I want to spread further because it improves my immediate social circle and beyond.

    [**3.2 Reporting on Gratitude Delivery**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5719296/View)

    Ashley

              I wrote a letter of gratitude to my youngest daughter. My two older daughters live out of state; one moved about eight years ago, and the other moved away about seven years ago, so I don't see them as often as I would like. My youngest daughter lived with me while she attended college and even after graduating. Many significant events have happened during this time: breakups, deaths, multiple health crises, the pandemic, her graduation, new jobs, etc.

              I am most grateful to my daughter for her support, but she's also a brilliant, cool person! I was diagnosed with Lyme disease in 2021 during the pandemic, and she completely supported me and my efforts at treatment. She was also suffering from health problems and took the tests, and she was diagnosed with Lyme disease as well. She believed in me and never treated me like I was making it up. We went down a rabbit hole of research (independently, not knowing the other was doing the same thing) and came up with some startling information about the nature of healthcare in this country. Others in my family thought I was exaggerating and rolled their eyes when I said I was doing hyperbaric oxygen and taking herbal supplements after doing rounds of antibiotics. But not my youngest daughter. As she was ill, too, she understood the complex nature of this illness and how you can look fine but feel terrible.

              Another incident that comes to mind about her was when I got the news that someone very close to me had died suddenly in 2023. It was a horrible experience to go through, and I'll never forget my daughter was so kind and emotionally supportive. She was supportive in a way that I appreciated. She wasn't hovering and upset that I was upset. She just offered to get me food, pick up medications, and do other household chores, but mostly, she let me cry and talk about the person, which is what I needed most. I did not want to brush things under the rug or pretend it didn't happen. To this day, I still talk about this person and keep his memory alive.

              It felt really good to express to her my gratitude. I don't always tell my kids how I feel because they don't like it when I get too "mushy." But I'm glad I did. It was something on my mind to do, and I have verbally told her how thankful I am for her help, but I think putting everything down in a letter was more impactful, and she can refer to it later.

              She responded very positively. She liked the acknowledgment and has been texting and calling more since I gave her the letter. She is dealing with some difficult decisions right now and trying to figure things out as she was laid off from her job and is considering going on short-term disability due to intense migraines and vision loss due to her optic nerve not functioning properly. We discussed her immediate issues last night, and she had an action plan for today. She has called me several times today to let me know her progress. This is not like her. We can go a week, maybe two, sometimes without talking. It makes me feel good that she trusts me to come to me with her problems. She and I are very goal-oriented, so it works out well.

    I want to incorporate more gratitude into my life. I thought about writing each of my children a letter of appreciation for what they have done for me and how they have changed me. It is something that I want them to know before I die. I also thought about writing letters of gratitude to my co-workers. I have three assistants, all fabulous in their own ways. There are many ways to express and show appreciation. It doesn't have to be a letter. Throughout my day, I look for things to be grateful for and silently say to myself things like, "I am so fortunate that I have a good job that pays my bills" and "I am so grateful I have a sound mind and can physically do almost everything I want to." I also silently say a prayer of thanks that my children are all alive and doing well. I am thankful for many things in my life. I have had hardships, but I feel blessed.

    less

    **## WeekThreeDiscussionResponses.docx**

    **INSTRUCTIONS: Respond to the following four posts listed below.**

    [**3.1 Agents of Gratitude**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717169/View)

    Julie

    **Reflect on Philippians 4:8, “Whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”** **Think about this verse in light of someone in your life. Write a paragraph about their noble, good, pure, lovely, and admirable qualities and actions.**

    Philippians 4:8 provides a description of virtues, which my dad displays perfectly. His constant pursuit of truth defines his existence because he aims to understand and become wise regardless of difficult circumstances. Through his composed noble behavior along with his equal respect for all persons, he demonstrates his virtuous nature. This man represents the embodiment of morality because his moral compass guides him with exactness towards upholding justice and upholding fairness. Through his unselfish actions, he demonstrates pure intentions because he always places others' needs ahead of his own needs and expresses fellowship to everyone with no expectations. His lovely character extends beyond his looks because his heart exudes kind warmth, which grants happiness to everyone around him. His impressive character becomes evident when he stands firm against challenges but handles them with courageous dignity and never stops inspiring people who admire him. His endless determination and unwavering dedication show the pinnacle of outstanding and valuable conduct.

    **Write a prayer of thanksgiving for this person.**

    Thank you, Lord, for blessing me with a father who serves as my inspiration. His enlightened spirit acts as my eternal guide on the journey of righteousness because of his noble and peaceful heart. His heartfelt purity, together with his exceptional conduct, teaches all of us an exemplary standard that I learned from him personally. From Your grace, you have shaped him to remain faithful to righteousness, which proves Your divine work in his life. Your goodness should continue shining through him while bringing happiness and tranquillity into his existence. I will turn to his practical teachings whenever confusion rises to focus on exceptional qualities he has taught me. Bestow upon him Your divine wisdom as well as strength through Your truth so he can keep walking in Your path. In Jesus' name, I pray, Amen.

    [**3.1 Agents of Gratitude**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717333/View)

    Heather

    The qualities described in this verse reflect a person who has greatly influenced my life. She embodies Christ's love, never overlooking anyone in need and always offering a kind word to those she encounters. Rather than judging others for their mistakes, she provides refuge to those who need it most. The principles by which she lives exemplify these qualities and inspire others to improve in their own journeys. She is truly a missionary among men, giving and serving as Christ would have her do.

    Heavenly Father,

    Thank you for bringing Janice into my life. She is an inspirational figure who guided my perspective and outlook with your principles. Her intentions to help others are genuine, and she humbly embodies your presence. Her good deeds have positively impacted many people, and her spirit brings a sense of calm. She radiates your light as she shares your love with others. I am truly grateful for her presence in my life. Bless her as she blesses others and keep her safe in your arms as she continues to serve in your name.

    Amen

    [**3.2 Reporting on Gratitude Delivery**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5717202/View)

    Julie

    **Who is the person you contacted? What is your relationship with her or him?**

    I reached out to my closest friend Ethan to tell him how thankful I felt about his constant support and affection. Our friendship has spanned at least 3–4 years since I became friends with Ethan. Our friendship became strong because we endured many shared experiences, which built trust together while enabling our relationship to build solid foundations.

    **Summarize in a few sentences what you are most grateful for about this person.**

    I am most grateful for Ethan because he provides constant support and offers endless love. These elements are essential characteristics of friendship that offer both psychological support and spiritual guidance throughout the various life experiences. The constant availability of my connection to someone has positively shaped my emotional state while facilitating my personal development.

    **How did expressing gratitude to this individual in a personal way affect you?**

    The process of expressing my gratitude to Ethan through personal means generated positive results for me. The experience brought him closer in my heart. Open and sincere expression of feelings creates powerful effects that demonstrate its strength. Giving appreciation through communication serves to strengthen connections with others while creating inner peace, which appears as warm delight within our being. The experience teaches about why people play central roles in determining how happy we can become.

    **How did this individual respond to your expression of gratitude?**

    The manner in which Ethan received my act of appreciation left a deep impression. His emotional reaction to my letter was so strong he could feel tears welling up while he kept returning to read it again. The depth of my gesture struck him in a way that he reacted emotionally, indicating its meaningful impact on him. His heart shows deep affection for his friendship because knowing that his hard work was appreciated likely brought him a feeling of being cherished and valued.

    **Based on this exercise, do you agree or disagree with this statement: “I want to incorporate more gratitude into my life”? Explain.**

    The exercise has confirmed my dedication to implementing gratitude practices throughout my life. Thankful behavior stands as a fundamental requirement to develop and preserve satisfied connections between people. The process of expressing gratitude always brings value to both the recipient and the expression. The act creates a positive perspective alongside stronger bonds, which generates increased happiness levels.

    My life will become more grateful by using three different expressions: direct expressions of appreciation to people, handwritten notes of appreciation, and regular observation of positive experiences in my life through mindfulness practice. The practice demands purposeful recognition of all manner of actions performed by others in my life. The combination of better attitude and deeper gratitude toward real-life connections results in increased life enjoyment appreciation.

    My heartfelt gesture to Ethan has both benefited his heart and strengthened my personal dedication to gratitude. Practicing and sharing this sentiment with others has become part of my daily life thanks to this experience, which I want to spread further because it improves my immediate social circle and beyond.

    [**3.2 Reporting on Gratitude Delivery**](https://brightspace.indwes.edu/d2l/le/257967/discussions/threads/5719296/View)

    Ashley

              I wrote a letter of gratitude to my youngest daughter. My two older daughters live out of state; one moved about eight years ago, and the other moved away about seven years ago, so I don't see them as often as I would like. My youngest daughter lived with me while she attended college and even after graduating. Many significant events have happened during this time: breakups, deaths, multiple health crises, the pandemic, her graduation, new jobs, etc.

              I am most grateful to my daughter for her support, but she's also a brilliant, cool person! I was diagnosed with Lyme disease in 2021 during the pandemic, and she completely supported me and my efforts at treatment. She was also suffering from health problems and took the tests, and she was diagnosed with Lyme disease as well. She believed in me and never treated me like I was making it up. We went down a rabbit hole of research (independently, not knowing the other was doing the same thing) and came up with some startling information about the nature of healthcare in this country. Others in my family thought I was exaggerating and rolled their eyes when I said I was doing hyperbaric oxygen and taking herbal supplements after doing rounds of antibiotics. But not my youngest daughter. As she was ill, too, she understood the complex nature of this illness and how you can look fine but feel terrible.

              Another incident that comes to mind about her was when I got the news that someone very close to me had died suddenly in 2023. It was a horrible experience to go through, and I'll never forget my daughter was so kind and emotionally supportive. She was supportive in a way that I appreciated. She wasn't hovering and upset that I was upset. She just offered to get me food, pick up medications, and do other household chores, but mostly, she let me cry and talk about the person, which is what I needed most. I did not want to brush things under the rug or pretend it didn't happen. To this day, I still talk about this person and keep his memory alive.

              It felt really good to express to her my gratitude. I don't always tell my kids how I feel because they don't like it when I get too "mushy." But I'm glad I did. It was something on my mind to do, and I have verbally told her how thankful I am for her help, but I think putting everything down in a letter was more impactful, and she can refer to it later.

              She responded very positively. She liked the acknowledgment and has been texting and calling more since I gave her the letter. She is dealing with some difficult decisions right now and trying to figure things out as she was laid off from her job and is considering going on short-term disability due to intense migraines and vision loss due to her optic nerve not functioning properly. We discussed her immediate issues last night, and she had an action plan for today. She has called me several times today to let me know her progress. This is not like her. We can go a week, maybe two, sometimes without talking. It makes me feel good that she trusts me to come to me with her problems. She and I are very goal-oriented, so it works out well.

    I want to incorporate more gratitude into my life. I thought about writing each of my children a letter of appreciation for what they have done for me and how they have changed me. It is something that I want them to know before I die. I also thought about writing letters of gratitude to my co-workers. I have three assistants, all fabulous in their own ways. There are many ways to express and show appreciation. It doesn't have to be a letter. Throughout my day, I look for things to be grateful for and silently say to myself things like, "I am so fortunate that I have a good job that pays my bills" and "I am so grateful I have a sound mind and can physically do almost everything I want to." I also silently say a prayer of thanks that my children are all alive and doing well. I am thankful for many things in my life. I have had hardships, but I feel blessed.

    less

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) As we are currently on topics addressing persuasion and argument, when in this situation should one aim to persuade rather than convince? What strategies would you use to do so? – [\ \ ASSIGNMENT1ch2microonl…

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    As we are currently on topics addressing persuasion and argument, when in this situation should one aim to persuade rather than convince? What strategies would you use to do so?

    – [\
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    – 2 years ago **files (3)** – ## baResearchPaperAnnotatedBiblographyTemplate1.docx – ## bgResearchPaperAnnotatedBiblographyAssignmentInstructions.docx – ## bLearningPaperEthicalIntegrationAssignmentInstructions.docx **## baResearchPaperAnnotatedBiblographyTemplate1.docx** CSIS 110 ## Occupation Choi…

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    – 2 years ago

    **files (3)**

    – ## baResearchPaperAnnotatedBiblographyTemplate1.docx

    – ## bgResearchPaperAnnotatedBiblographyAssignmentInstructions.docx

    – ## bLearningPaperEthicalIntegrationAssignmentInstructions.docx

    **## baResearchPaperAnnotatedBiblographyTemplate1.docx**

    CSIS 110

    ## Occupation Choice—An Annotated Bibliography

    ### Overview:

    This research paper is on the career path of an Information Systems Faculty for a university professor. This bibliography summarizes the sources I have thus far researched, evaluates the resource as to its quality and suitability as a research source and indicates the potential usefulness to my research. In the final paper, I plan to cover the following topics

    1. Topic 1

    2. Topic 2

    3. Topic 3

    4. Topic n…

    ### Article Identification

    **Article 1** **APA Citation:**

    Postsecondary Teachers. (n.d.).
    _In Occupational Outlook Handbook._ Retrieved from
    [https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm](https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm)

    ##### Article Summary

    This website is maintained and operated by the US Bureau of labor Statistics and is updated annually to reflect current labor trends in most professions. The site provided current and accurate employment projections on many different levels. Additionally, the site breaks down each occupation into the following categories:

    · What Postsecondary Teachers Do

    · Work Environment

    · How to Become a Postsecondary Teacher

    · Pay

    · Job Outlook

    · State & Area Data

    ##### Article Relevance

    This site is a solid research source and has a wealth of information that is relevant and practical to my research topic.

    Repeat the above format for at least 5 articles

    **## bgResearchPaperAnnotatedBiblographyAssignmentInstructions.docx**

    CSIS 110

    **Research Paper: Annotated Bibliography Assignment Instructions**

    **Overview**

    At this point in your research, you should have identified several articles. It is practical at this early stage in your research to provide an Annotated Bibliography.

    The annotated bibliography is exactly as the name says implies—a bibliography that includes summary comments about each resource.

    An
    **annotation** is a summary/evaluation.

    A
    **bibliography** is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).

    Therefore, an annotated bibliography
    includes a summary/evaluation of each of the sources.

    **Instructions**

    First, and maybe most important, the
    **Research Paper: Annotated Bibliography Template** has been provided in your course shell. Use that template. Students who chose another template often miss the gradable items that are built into the templates provided in the course shell.

    You must maintain the format and organization of the provided template to create your document. The template exhibits the proper APA format; just make sure you keep it. You will see yellow highlighted text in the template. These provide comments on content required or on the format. You must delete all yellow highlights and add your own work.

    Your paper must be at least 6 pages (not including the Cover page and reference page). The research may include figures, tables, or diagrams, but these items (as well) are not included in the page count.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    | | | |
    | — | — | — |
    | | | |

    **## bLearningPaperEthicalIntegrationAssignmentInstructions.docx**

    PSYC 310

    **Learning Paper: Ethical Integration Assignment Instructions**

    **Overview**

    You will complete the template on the following page and describe how cognitive psychology, worldview, and ethics are important to learning.

    **Instructions**

    The assignment must be address the following:

    · Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    · Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    · Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    · Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Be sure to review the criteria on
    **Learning Paper: Ethical Integration Assignment Instructions Rubric** before beginning this assignment.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Learning Paper: Ethical Integration Assignment**

    Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Page 2 of 2

    **## bLearningPaperEthicalIntegrationAssignmentInstructions.docx**

    PSYC 310

    **Learning Paper: Ethical Integration Assignment Instructions**

    **Overview**

    You will complete the template on the following page and describe how cognitive psychology, worldview, and ethics are important to learning.

    **Instructions**

    The assignment must be address the following:

    · Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    · Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    · Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    · Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Be sure to review the criteria on
    **Learning Paper: Ethical Integration Assignment Instructions Rubric** before beginning this assignment.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Learning Paper: Ethical Integration Assignment**

    Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Page 2 of 2

    **## baResearchPaperAnnotatedBiblographyTemplate1.docx**

    CSIS 110

    ## Occupation Choice—An Annotated Bibliography

    ### Overview:

    This research paper is on the career path of an Information Systems Faculty for a university professor. This bibliography summarizes the sources I have thus far researched, evaluates the resource as to its quality and suitability as a research source and indicates the potential usefulness to my research. In the final paper, I plan to cover the following topics

    1. Topic 1

    2. Topic 2

    3. Topic 3

    4. Topic n…

    ### Article Identification

    **Article 1** **APA Citation:**

    Postsecondary Teachers. (n.d.).
    _In Occupational Outlook Handbook._ Retrieved from
    [https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm](https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm)

    ##### Article Summary

    This website is maintained and operated by the US Bureau of labor Statistics and is updated annually to reflect current labor trends in most professions. The site provided current and accurate employment projections on many different levels. Additionally, the site breaks down each occupation into the following categories:

    · What Postsecondary Teachers Do

    · Work Environment

    · How to Become a Postsecondary Teacher

    · Pay

    · Job Outlook

    · State & Area Data

    ##### Article Relevance

    This site is a solid research source and has a wealth of information that is relevant and practical to my research topic.

    Repeat the above format for at least 5 articles

    **## bgResearchPaperAnnotatedBiblographyAssignmentInstructions.docx**

    CSIS 110

    **Research Paper: Annotated Bibliography Assignment Instructions**

    **Overview**

    At this point in your research, you should have identified several articles. It is practical at this early stage in your research to provide an Annotated Bibliography.

    The annotated bibliography is exactly as the name says implies—a bibliography that includes summary comments about each resource.

    An
    **annotation** is a summary/evaluation.

    A
    **bibliography** is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).

    Therefore, an annotated bibliography
    includes a summary/evaluation of each of the sources.

    **Instructions**

    First, and maybe most important, the
    **Research Paper: Annotated Bibliography Template** has been provided in your course shell. Use that template. Students who chose another template often miss the gradable items that are built into the templates provided in the course shell.

    You must maintain the format and organization of the provided template to create your document. The template exhibits the proper APA format; just make sure you keep it. You will see yellow highlighted text in the template. These provide comments on content required or on the format. You must delete all yellow highlights and add your own work.

    Your paper must be at least 6 pages (not including the Cover page and reference page). The research may include figures, tables, or diagrams, but these items (as well) are not included in the page count.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    | | | |
    | — | — | — |
    | | | |

    **## bLearningPaperEthicalIntegrationAssignmentInstructions.docx**

    PSYC 310

    **Learning Paper: Ethical Integration Assignment Instructions**

    **Overview**

    You will complete the template on the following page and describe how cognitive psychology, worldview, and ethics are important to learning.

    **Instructions**

    The assignment must be address the following:

    · Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    · Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    · Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    · Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Be sure to review the criteria on
    **Learning Paper: Ethical Integration Assignment Instructions Rubric** before beginning this assignment.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Learning Paper: Ethical Integration Assignment**

    Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Page 2 of 2

    **## baResearchPaperAnnotatedBiblographyTemplate1.docx**

    CSIS 110

    ## Occupation Choice—An Annotated Bibliography

    ### Overview:

    This research paper is on the career path of an Information Systems Faculty for a university professor. This bibliography summarizes the sources I have thus far researched, evaluates the resource as to its quality and suitability as a research source and indicates the potential usefulness to my research. In the final paper, I plan to cover the following topics

    1. Topic 1

    2. Topic 2

    3. Topic 3

    4. Topic n…

    ### Article Identification

    **Article 1** **APA Citation:**

    Postsecondary Teachers. (n.d.).
    _In Occupational Outlook Handbook._ Retrieved from
    [https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm](https://www.bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm)

    ##### Article Summary

    This website is maintained and operated by the US Bureau of labor Statistics and is updated annually to reflect current labor trends in most professions. The site provided current and accurate employment projections on many different levels. Additionally, the site breaks down each occupation into the following categories:

    · What Postsecondary Teachers Do

    · Work Environment

    · How to Become a Postsecondary Teacher

    · Pay

    · Job Outlook

    · State & Area Data

    ##### Article Relevance

    This site is a solid research source and has a wealth of information that is relevant and practical to my research topic.

    Repeat the above format for at least 5 articles

    **## bgResearchPaperAnnotatedBiblographyAssignmentInstructions.docx**

    CSIS 110

    **Research Paper: Annotated Bibliography Assignment Instructions**

    **Overview**

    At this point in your research, you should have identified several articles. It is practical at this early stage in your research to provide an Annotated Bibliography.

    The annotated bibliography is exactly as the name says implies—a bibliography that includes summary comments about each resource.

    An
    **annotation** is a summary/evaluation.

    A
    **bibliography** is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).

    Therefore, an annotated bibliography
    includes a summary/evaluation of each of the sources.

    **Instructions**

    First, and maybe most important, the
    **Research Paper: Annotated Bibliography Template** has been provided in your course shell. Use that template. Students who chose another template often miss the gradable items that are built into the templates provided in the course shell.

    You must maintain the format and organization of the provided template to create your document. The template exhibits the proper APA format; just make sure you keep it. You will see yellow highlighted text in the template. These provide comments on content required or on the format. You must delete all yellow highlights and add your own work.

    Your paper must be at least 6 pages (not including the Cover page and reference page). The research may include figures, tables, or diagrams, but these items (as well) are not included in the page count.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    | | | |
    | — | — | — |
    | | | |

    **## bLearningPaperEthicalIntegrationAssignmentInstructions.docx**

    PSYC 310

    **Learning Paper: Ethical Integration Assignment Instructions**

    **Overview**

    You will complete the template on the following page and describe how cognitive psychology, worldview, and ethics are important to learning.

    **Instructions**

    The assignment must be address the following:

    · Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    · Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    · Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    · Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Be sure to review the criteria on
    **Learning Paper: Ethical Integration Assignment Instructions Rubric** before beginning this assignment.

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Learning Paper: Ethical Integration Assignment**

    Going back to Chapter One, explain in 2-3 sentences, why it is important to understand cognitive psychology and ethics in the same course.

    Similarly, explain what a worldview is and describe your worldview (from the table in Chapter One). Additionally, explain why it is important to connect cognitive psychology and worldview in the same course. Answer both questions in about 4-6 sentences.

    Select any Ethical Integration section from the book (found after the introduction from each chapter and at the midway point in chapters 2-8) and provide a 4-6 sentence summary of the ethical issue noting why it is important to cognitive psychology.

    Lastly, in 5-7 sentences, connecting your worldview to the ethical issue, explain your position on that issue and the difficulties in living out that position in day-to-day life. Note how this is important to lifelong learning.

    Page 2 of 2

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) **Step 1: Choose a topic from the following list:** – Technology/Software Updates. – Organization Restructure. – New Product Launch. **Step 2:** Format Academic Paper: – Length: 2–4-pages double-spaced page, e…

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting)

    **Step 1: Choose a topic from the following list:**

    – Technology/Software Updates.
    – Organization Restructure.
    – New Product Launch.

    **Step 2:**  Format

    Academic Paper:

    – Length: 2–4-pages double-spaced page, excluding your title page and references page, Arial 12 pt. font.
    – Template: [Leading Through Change Academic Paper Template [DOCX]](https://courseroom.capella.edu/courses/34429/files/6445564/download). UPLOADED BELOW

    **Step 3. Support your points.**

    – Use your textbook to support your points. Cite your textbook at least once in the assessment.

    The purpose of this assessment is to use what you’ve learned to share how your leadership style and traits can lead your team through change while encouraging collaboration and empowering your team.

    In your assessment, complete the following:

    – Describe an organizational change needed to help collaboration and empowerment.
    – In addition, describe how your team will identify improvements in the environment.
    – Describe the leadership style and traits needed to address risk associated with the specific organizational change.
    – Describe how your personal leadership traits can be used for the needed change.
    – Include examples of leadership practices to address risk associated with the specific organizational change.
    – Describe how to encourage collaboration resulting in the empowerment of your team.
    – Include specific examples of approaches you will take to encourage collaboration.
    – Describe how to encourage employee engagement with your team.
    – Include specific examples of how you would integrate diversity, engage employees, or build trust.

    Your assessment should meet the following submission requirements:

    – **Communication**: Communicate in a manner that is scholarly and professional. Your assessment should be:

    – Clear and logically organized.
    – Free of errors in grammar and writing.
    – **Validation and support**: Use your textbook to support your points. Cite your textbook at least once in the assessment.   Kouzes, J. M., & Posner, B. Z. (2023). _The leadership challenge: How to make extraordinary things happen in organizations_ (7th ed.). Wiley.

    – [\
    \
    cf_BUS-FPX2012_academic_paper_template.docx](https://www.sweetstudy.com/files/cf-bus-fpx2012-academic-paper-template-docx "cf_BUS-FPX2012_academic_paper_template.docx")

    – 2 years ago