Executive Solution Overview
READ THE ATTACHMENT!! – 2 years ago **files (4)** – ## PROFESSORCOMMENTS.docx – ## MarketingMixEnergyDrinks.docx – ## Introduction.docx – Task1Scenario.docx **## PROFESSORCOMMENTS.docx** **PROFESSOR’S COMMENTS** **C1C. SWOT ANALYSIS OPPORTUNITIES** One appropriate external opportunity is present: th…
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READ THE ATTACHMENT!!
– 2 years ago
**files (4)**
– ## PROFESSORCOMMENTS.docx
– ## MarketingMixEnergyDrinks.docx
– ## Introduction.docx
– Task1Scenario.docx
**## PROFESSORCOMMENTS.docx**
**PROFESSOR’S COMMENTS**
**C1C. SWOT ANALYSIS OPPORTUNITIES**
One appropriate external opportunity is present: the growing consumer demand for healthier products. The marketing tactic of using influencers is an internal factor and not an appropriate external opportunity. Please provide a new second external opportunity.
**C3. GO-TO-MARKET STRATEGY**
The required elements of a go-to-market strategy are present. As C1 does not pass, this aspect cannot pass due to alignment. Once C1 is revised, this aspect can be fully evaluated.
**## MarketingMixEnergyDrinks.docx**
**Marketing Mix Energy Drinks Characteristics**
_Note: Use as much space in the grid as needed. The characteristic descriptions can be in bulleted lists or full sentences._
| | | | | |
| — | — | — | — | — |
| | **Natural Energy** | **Dynamo** | **Blue Danube** | **Dragon Juice** |
| 1. <br>**Product** | | | | |
| 2. <br>**Price** | | | | |
| 3. <br>**Place** | | | | |
| 4. <br>**Promotion** | | | | |
**## Introduction.docx**
Introduction
Marketing professionals are often responsible for developing and managing products and services to meet customer needs and organizational goals. The purpose of this task is for you to demonstrate your ability to assess the strengths and weaknesses of a company’s product portfolio, identify growth opportunities in the market, and develop a go-to-market strategy for growth. For this task, you will use the information provided in the attached scenario to complete this assessment.
Scenario
Refer to the information in the attached “Task 1 Scenario” in the Supporting Documents section below.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
A. Analyze
**three** aspects of Owasis Drinks Company (ODC) portfolio as it relates to market share and growth using the ODC Brand/Product Portfolio and BCG Matrix in the scenario.
B. Describe a characteristic of the Natural Energy brand from the Owasis Drinks Company and
_each_ of its
**three** energy drink competitors from the scenario for the following elements of the marketing mix, using the table in the attached “Marketing Mix Energy Drinks Characteristics” supporting document:
1. product
2. price
3. place
4. promotion
C. Using the findings from parts A and B and the data provided in the scenario, do the following:
1. Complete a SWOT analysis of the Owasis Drinks Company by describing the following:
a.
**two** strengths internal to the company
b.
**two** weaknesses internal to the company
c.
**two** opportunities external to the company
d.
**two** threats external to the company
_Note: The accepted model for a SWOT analysis defines strengths and weaknesses as internal to the organization, and opportunities and threats as external to the organization._
2. Explain how the Owasis Drinks Company can best grow its energy drink business based on the SWOT analysis.
3. Develop a go-to-market strategy supported by the growth opportunities identified in the SWOT analysis for the energy drink business for the Owasis Drinks Company.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
**Task1Scenario.docx**
This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10185429)
**Task1Scenario.docx**
This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10185429)
**## PROFESSORCOMMENTS.docx**
**PROFESSOR’S COMMENTS**
**C1C. SWOT ANALYSIS OPPORTUNITIES**
One appropriate external opportunity is present: the growing consumer demand for healthier products. The marketing tactic of using influencers is an internal factor and not an appropriate external opportunity. Please provide a new second external opportunity.
**C3. GO-TO-MARKET STRATEGY**
The required elements of a go-to-market strategy are present. As C1 does not pass, this aspect cannot pass due to alignment. Once C1 is revised, this aspect can be fully evaluated.
**## MarketingMixEnergyDrinks.docx**
**Marketing Mix Energy Drinks Characteristics**
_Note: Use as much space in the grid as needed. The characteristic descriptions can be in bulleted lists or full sentences._
| | | | | |
| — | — | — | — | — |
| | **Natural Energy** | **Dynamo** | **Blue Danube** | **Dragon Juice** |
| 1. <br>**Product** | | | | |
| 2. <br>**Price** | | | | |
| 3. <br>**Place** | | | | |
| 4. <br>**Promotion** | | | | |
**## Introduction.docx**
Introduction
Marketing professionals are often responsible for developing and managing products and services to meet customer needs and organizational goals. The purpose of this task is for you to demonstrate your ability to assess the strengths and weaknesses of a company’s product portfolio, identify growth opportunities in the market, and develop a go-to-market strategy for growth. For this task, you will use the information provided in the attached scenario to complete this assessment.
Scenario
Refer to the information in the attached “Task 1 Scenario” in the Supporting Documents section below.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
A. Analyze
**three** aspects of Owasis Drinks Company (ODC) portfolio as it relates to market share and growth using the ODC Brand/Product Portfolio and BCG Matrix in the scenario.
B. Describe a characteristic of the Natural Energy brand from the Owasis Drinks Company and
_each_ of its
**three** energy drink competitors from the scenario for the following elements of the marketing mix, using the table in the attached “Marketing Mix Energy Drinks Characteristics” supporting document:
1. product
2. price
3. place
4. promotion
C. Using the findings from parts A and B and the data provided in the scenario, do the following:
1. Complete a SWOT analysis of the Owasis Drinks Company by describing the following:
a.
**two** strengths internal to the company
b.
**two** weaknesses internal to the company
c.
**two** opportunities external to the company
d.
**two** threats external to the company
_Note: The accepted model for a SWOT analysis defines strengths and weaknesses as internal to the organization, and opportunities and threats as external to the organization._
2. Explain how the Owasis Drinks Company can best grow its energy drink business based on the SWOT analysis.
3. Develop a go-to-market strategy supported by the growth opportunities identified in the SWOT analysis for the energy drink business for the Owasis Drinks Company.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
**Task1Scenario.docx**
This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10185429)
**## PROFESSORCOMMENTS.docx**
**PROFESSOR’S COMMENTS**
**C1C. SWOT ANALYSIS OPPORTUNITIES**
One appropriate external opportunity is present: the growing consumer demand for healthier products. The marketing tactic of using influencers is an internal factor and not an appropriate external opportunity. Please provide a new second external opportunity.
**C3. GO-TO-MARKET STRATEGY**
The required elements of a go-to-market strategy are present. As C1 does not pass, this aspect cannot pass due to alignment. Once C1 is revised, this aspect can be fully evaluated.
**## MarketingMixEnergyDrinks.docx**
**Marketing Mix Energy Drinks Characteristics**
_Note: Use as much space in the grid as needed. The characteristic descriptions can be in bulleted lists or full sentences._
| | | | | |
| — | — | — | — | — |
| | **Natural Energy** | **Dynamo** | **Blue Danube** | **Dragon Juice** |
| 1. <br>**Product** | | | | |
| 2. <br>**Price** | | | | |
| 3. <br>**Place** | | | | |
| 4. <br>**Promotion** | | | | |
**## Introduction.docx**
Introduction
Marketing professionals are often responsible for developing and managing products and services to meet customer needs and organizational goals. The purpose of this task is for you to demonstrate your ability to assess the strengths and weaknesses of a company’s product portfolio, identify growth opportunities in the market, and develop a go-to-market strategy for growth. For this task, you will use the information provided in the attached scenario to complete this assessment.
Scenario
Refer to the information in the attached “Task 1 Scenario” in the Supporting Documents section below.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
A. Analyze
**three** aspects of Owasis Drinks Company (ODC) portfolio as it relates to market share and growth using the ODC Brand/Product Portfolio and BCG Matrix in the scenario.
B. Describe a characteristic of the Natural Energy brand from the Owasis Drinks Company and
_each_ of its
**three** energy drink competitors from the scenario for the following elements of the marketing mix, using the table in the attached “Marketing Mix Energy Drinks Characteristics” supporting document:
1. product
2. price
3. place
4. promotion
C. Using the findings from parts A and B and the data provided in the scenario, do the following:
1. Complete a SWOT analysis of the Owasis Drinks Company by describing the following:
a.
**two** strengths internal to the company
b.
**two** weaknesses internal to the company
c.
**two** opportunities external to the company
d.
**two** threats external to the company
_Note: The accepted model for a SWOT analysis defines strengths and weaknesses as internal to the organization, and opportunities and threats as external to the organization._
2. Explain how the Owasis Drinks Company can best grow its energy drink business based on the SWOT analysis.
3. Develop a go-to-market strategy supported by the growth opportunities identified in the SWOT analysis for the energy drink business for the Owasis Drinks Company.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
**Task1Scenario.docx**
This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10185429)
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