Executive Solution Overview
Using the company/organization that you have chosen for your Marketing Plan: Final Project), answer the following questions: **1. Product Overview:** Describe the company’s products and/or services. Things you may want to include are descriptions listed in the text including the product attributes,…
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Using the company/organization that you have chosen for your Marketing Plan: Final Project), answer the following questions:
**1. Product Overview:**
Describe the company’s products and/or services. Things you may want to include are descriptions listed in the text including the product attributes, branding, labeling, how the product is packaged, product quality, and elements of service. If your company has products from multiple categories, such as Samsung, describe the specific product line, TVs, phones, home appliances, etc. you chose for the Marketing Plan.
**2. Competitive Analysis:**
For the product line you selected, determine the main competitors and analyze the company’s situation relative to this product line.
**3. Distribution Strategy (Place)**
Describe the distribution methods and strategies for the company and its product line. Explain any relationships that exist with retailers, wholesalers, or other members of the distribution channels. Discuss how the product is made available to the target market, for example, through direct sales, online channels, retailers and/or wholesalers. Discuss any partnerships with distribution channels such as third-party channels.
Use MS Word, 250 – 300 words Apa style 7th edition
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