Assignment Prompt & Instructions
[>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)
nike continuation slides. slide 1-6 attached.
– 2 years ago
**files (2)**
– ## MarketingPlanTemplateslides7-15.pptx
– ## MarketingPlanTemplateSlides1-61141.pptx
**## MarketingPlanTemplateslides7-15.pptx**
MAR 3803
MARKETING PLAN TEMPLATE
Slide 7: Marketing Strategies
The Marketing Mix:
Product
Price
Placement and
Promotion
Make sure these are strategies going forward and not present strategies of the company
Slide 8: Value Proposition
What sets your product/service apart
Why customers should choose you
Slide 9: Positioning Statement
How you want to be perceived in the market
Slide 10: Digital Marketing Plan
Website and SEO strategy
Social media marketing
Content marketing
Email marketing
Slide 11: Traditional Marketing
Advertising (print, TV, radio)
Events and sponsorships
Direct mail campaigns
Slide 12: Budget Allocation
Breakdown of budget for each marketing channel
Slide 13: Implementation and Control
Timelines for campaigns and promotions
Execution and implementation (dates and people)
Control Mechanism in place?
Slide 14 – Measuring Results
Key Performance Indicators (KPIs)
What are you measuring? Sales, customer complaints etc…
Slide 15: Conclusion
Summary of key points
Next steps and implementation timeline
REMEMBER….
Use visuals, charts, and graphs to make your slides engaging and easy to understand.
Customize the content to fit your specific company and industry.
## image7.png
## image8.png
## image9.png
## image10.png
## image11.png
## image12.png
## image13.png
## image14.png
## image15.png
## image2.jpeg
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## image6.png
**## MarketingPlanTemplateSlides1-61141.pptx**
Nike
Franchesca M. Bonilla
Mar3803-2253-3901
INTRODUCTION
Select a company:
Nike
Provide an Overview of the company
Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).
Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).
In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).
Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).
Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.
Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).
The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.
Company Overview
The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).
The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).
Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.
Market Analysis
The internal environment of the company includes its culture which is inclusive and empowering.
Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.
The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.
The changing customer preferences can also affect the brand image of the company.
Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.
The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.
SWOT Analysis
The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.
Implement new marketing strategies for relevant regions to promote the value of Nike products.
| | |
| — | — |
| Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
| Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |
Marketing Objectives
The specific, measurable and time-bound goals of Nike company include:
Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.
Being in the top quartile of benchmarked companies for inclusion and engagement.
Increase online sales by 15% by 2026.
Increase brand awareness by 20% in the next quarter
Target Audience
The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).
They also include those interested in the latest fashion and fitness trends willing to pay for premium products.
The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.
References
Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
[http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)
Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Welcome to Nike, Inc. About Nike.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA
References
Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
[https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)
Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg
Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
[http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)
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**## MarketingPlanTemplateSlides1-61141.pptx**
Nike
Franchesca M. Bonilla
Mar3803-2253-3901
INTRODUCTION
Select a company:
Nike
Provide an Overview of the company
Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).
Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).
In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).
Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).
Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.
Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).
The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.
Company Overview
The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).
The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).
Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.
Market Analysis
The internal environment of the company includes its culture which is inclusive and empowering.
Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.
The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.
The changing customer preferences can also affect the brand image of the company.
Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.
The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.
SWOT Analysis
The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.
Implement new marketing strategies for relevant regions to promote the value of Nike products.
| | |
| — | — |
| Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
| Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |
Marketing Objectives
The specific, measurable and time-bound goals of Nike company include:
Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.
Being in the top quartile of benchmarked companies for inclusion and engagement.
Increase online sales by 15% by 2026.
Increase brand awareness by 20% in the next quarter
Target Audience
The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).
They also include those interested in the latest fashion and fitness trends willing to pay for premium products.
The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.
References
Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
[http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)
Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Welcome to Nike, Inc. About Nike.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA
References
Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
[https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)
Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg
Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
[http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)
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## image3.png
**## MarketingPlanTemplateslides7-15.pptx**
MAR 3803
MARKETING PLAN TEMPLATE
Slide 7: Marketing Strategies
The Marketing Mix:
Product
Price
Placement and
Promotion
Make sure these are strategies going forward and not present strategies of the company
Slide 8: Value Proposition
What sets your product/service apart
Why customers should choose you
Slide 9: Positioning Statement
How you want to be perceived in the market
Slide 10: Digital Marketing Plan
Website and SEO strategy
Social media marketing
Content marketing
Email marketing
Slide 11: Traditional Marketing
Advertising (print, TV, radio)
Events and sponsorships
Direct mail campaigns
Slide 12: Budget Allocation
Breakdown of budget for each marketing channel
Slide 13: Implementation and Control
Timelines for campaigns and promotions
Execution and implementation (dates and people)
Control Mechanism in place?
Slide 14 – Measuring Results
Key Performance Indicators (KPIs)
What are you measuring? Sales, customer complaints etc…
Slide 15: Conclusion
Summary of key points
Next steps and implementation timeline
REMEMBER….
Use visuals, charts, and graphs to make your slides engaging and easy to understand.
Customize the content to fit your specific company and industry.
## image7.png
## image8.png
## image9.png
## image10.png
## image11.png
## image12.png
## image13.png
## image14.png
## image15.png
## image2.jpeg
## image3.png
## image4.png
## image5.png
## image6.png
**## MarketingPlanTemplateSlides1-61141.pptx**
Nike
Franchesca M. Bonilla
Mar3803-2253-3901
INTRODUCTION
Select a company:
Nike
Provide an Overview of the company
Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).
Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).
In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).
Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).
Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.
Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).
The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.
Company Overview
The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).
The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).
Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.
Market Analysis
The internal environment of the company includes its culture which is inclusive and empowering.
Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.
The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.
The changing customer preferences can also affect the brand image of the company.
Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.
The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.
SWOT Analysis
The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.
Implement new marketing strategies for relevant regions to promote the value of Nike products.
| | |
| — | — |
| Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
| Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |
Marketing Objectives
The specific, measurable and time-bound goals of Nike company include:
Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.
Being in the top quartile of benchmarked companies for inclusion and engagement.
Increase online sales by 15% by 2026.
Increase brand awareness by 20% in the next quarter
Target Audience
The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).
They also include those interested in the latest fashion and fitness trends willing to pay for premium products.
The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.
References
Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
[http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)
Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Welcome to Nike, Inc. About Nike.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA
References
Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
[https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)
Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg
Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
[http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)
## image2.png
## image3.png
**## MarketingPlanTemplateslides7-15.pptx**
MAR 3803
MARKETING PLAN TEMPLATE
Slide 7: Marketing Strategies
The Marketing Mix:
Product
Price
Placement and
Promotion
Make sure these are strategies going forward and not present strategies of the company
Slide 8: Value Proposition
What sets your product/service apart
Why customers should choose you
Slide 9: Positioning Statement
How you want to be perceived in the market
Slide 10: Digital Marketing Plan
Website and SEO strategy
Social media marketing
Content marketing
Email marketing
Slide 11: Traditional Marketing
Advertising (print, TV, radio)
Events and sponsorships
Direct mail campaigns
Slide 12: Budget Allocation
Breakdown of budget for each marketing channel
Slide 13: Implementation and Control
Timelines for campaigns and promotions
Execution and implementation (dates and people)
Control Mechanism in place?
Slide 14 – Measuring Results
Key Performance Indicators (KPIs)
What are you measuring? Sales, customer complaints etc…
Slide 15: Conclusion
Summary of key points
Next steps and implementation timeline
REMEMBER….
Use visuals, charts, and graphs to make your slides engaging and easy to understand.
Customize the content to fit your specific company and industry.
## image7.png
## image8.png
## image9.png
## image10.png
## image11.png
## image12.png
## image13.png
## image14.png
## image15.png
## image2.jpeg
## image3.png
## image4.png
## image5.png
## image6.png
**## MarketingPlanTemplateSlides1-61141.pptx**
Nike
Franchesca M. Bonilla
Mar3803-2253-3901
INTRODUCTION
Select a company:
Nike
Provide an Overview of the company
Nike is the largest seller of athletic footwear and apparel globally and was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports (Hou, 2023).
Nike revenue for the twelve months ending November 30,2024 was $48.978billion, a 4.97% decline year over year (Macrotrends, n.d).
In fiscal 2024, the global gross profit of the company amounted to about $22.9 billion (Statista, 2024).
Nike executive team includes the CEO, Elliot Hill, mark parker as the executive chairman, Matthew Friend, chief financial officer and Muge Dogan, chief technology officer (Nike, n.d).
Nike is currently in a transitional period mainly focusing on improving its brand sales. It has been through many stages of growth and decline including its early years of prosperity and a recent decline.
Nike sells a wide range of products including shoes, jerseys, shorts, cleats, base layers and socks (Nike, n.d).
The marketing goals of Nike Company include driving innovation, expanding its global reach, building brand loyalty, sustainability and connecting with consumers emotionally.
Company Overview
The mission statement of Nike is “to do everything possible to expand human potential” (Hou, 2023).
The vision statement of the company is “ to bring inspiration and innovation to every athlete in the world” (Hou, 2023).
Their mission and vision statement is mostly driven by their passion of innovation and sport with the aim of providing products that enhance performance, inspire confidence and maximize comfort in every athlete.
Market Analysis
The internal environment of the company includes its culture which is inclusive and empowering.
Nike's resources include human, physical and financial resources. The employees are also part of the internal environment and includes executives, endorsers, stakeholders and celebrities.
The external environment of Nike includes legal, political , economic, environmental and social factors. The company faces challenges related to intellectual property, labor laws and product safety. The trade rift also impacts its operations.
The changing customer preferences can also affect the brand image of the company.
Nike faces intense competition from rival companies including adidas, Puma, Lululemon, Under Armour and New Balance.
The customer environment of Nike is made up of customers who are sports enthusiasts, tech-savvy and image conscious. The customers also have interest in leading active and healthy lifestyles.
SWOT Analysis
The action plans for the company include: Reduce dependency on the U.S market and leverage global growth oppurtunities.
Implement new marketing strategies for relevant regions to promote the value of Nike products.
| | |
| — | — |
| Strengths <br>Strong brand awareness (Zheng, 2022). <br>Global reach<br>Diverse brand portfolio<br>Innovative products<br>Endorsements and sponsorships | Weaknesses <br>Dependence on US market (Zheng, 2022). <br>Intense competition<br>Outsourced manufacturing<br>Footwear focus |
| Opportunities <br>Emerging and growing markets<br>Sustainability and eco-friendly products<br>Focus on health and wellness trends<br>Strategic partnerships and collaboration. | Threats<br>Competition (Zheng, 2022). <br>Counterfeiting<br>Changing consumer preferences <br>Economic uncertainty <br>Tax clampdowns |
Marketing Objectives
The specific, measurable and time-bound goals of Nike company include:
Conduct detailed research on emerging markets with high growth potential, such as Southeast Asia, Africa, and South America.
Being in the top quartile of benchmarked companies for inclusion and engagement.
Increase online sales by 15% by 2026.
Increase brand awareness by 20% in the next quarter
Target Audience
The ideal customers include individuals who are active sports enthusiasts, tech-savvy and image-conscious (Men and Women).
They also include those interested in the latest fashion and fitness trends willing to pay for premium products.
The main target audience is typically between the ages of 15 and 40 both men and women from higher income socio economic groups.
References
Hou, Q. (2023). Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, 23, 636-641.
[http://dx.doi.org/10.54097/zfqbj268](http://dx.doi.org/10.54097/zfqbj268)
Macrotrends. (n.d).Nike Revenue 2010-2024.Macrotrends.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.macrotrends.net%2Fstocks%2Fcharts%2FNKE%2Fnike%2Frevenue&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Welcome to Nike, Inc. About Nike.
[https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA](https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fcompany&psig=AOvVaw15GXNfT66s2h_c9SiNrSVy&ust=1736625618297000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwiw3pGg-euKAxUAAAAAHQAAAAAQBA)
Nike. (n.d). Reducing Our Carbon Footprint. About Nike. https://www.google.com/url?sa=i&url=https%3A%2F%2Fabout.nike.com%2Fen%2Fimpact%2Finitiatives%2Freducing-our-carbon-footprint&psig=AOvVaw3-hteJ-WzlSDhvUxHviD5T&ust=1736628098473000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwios-P4geyKAxUAAAAAHQAAAAAQBA
References
Perera, H., Johnson, L. W., Campbell, G. E., & Bamforth, J. (2024). Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice, 16(1), 56-80.
[https://doi.org/10.1080/17569370.2023.2202941](https://doi.org/10.1080/17569370.2023.2202941)
Statista. (2024). Nike Gross Profit 2014 to 2024. Statista. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1002883%2Fgross-profit-of-nike-worldwide%2F&psig=AOvVaw3nWE6gBjdPeI8-b5QSyulX&ust=1736627030201000&source=images&cd=vfe&opi=89978449&ved=0CAYQrpoMahcKEwjQsMWk_uuKAxUAAAAAHQAAAAAQBg
Zheng, K. (2022). The analysis of Nike’s marketing strategy from social media and consumer psychology & behavior. BCP Business & Management, 34, 436-442.
[http://dx.doi.org/10.54691/bcpbm.v34i.3046](http://dx.doi.org/10.54691/bcpbm.v34i.3046)
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