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  • [Solved] Week 7 2

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    – 2 years ago **files (1)** – ## Week72.docx **## Week72.docx** **Sensory Function:** C.J. is a 27-year-old male who started to present crusty and yellowish discharged on his eyes 24 hours ago. At the beginning he thought that washing his eyes vigorously the discharge will go away but by the contrar…

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    Assignment Prompt & Instructions

    – 2 years ago

    **files (1)**

    – ## Week72.docx

    **## Week72.docx**

    **Sensory Function:** C.J. is a 27-year-old male who started to present crusty and yellowish discharged on his eyes 24 hours ago. At the beginning he thought that washing his eyes vigorously the discharge will go away but by the contrary increased producing a blurry vision specially in the morning. Once he clears his eyes of the sticky discharge her visual acuity was normal again. Also, he has been feeling throbbing pain on his left ear. His eyes became red today, so he decided to consult to get evaluated. On his physical assessment you found a yellowish discharge and bilateral conjunctival erythema. His throat and lungs are normal, his left ear canal is within normal limits, but the tympanic membrane is opaque, bulging and red.

    **Case Study Questions**

    1. Based on the clinical manifestations presented on the case above, which would be your eyes diagnosis for C.J. Please name why you get to this diagnosis and document your rational.

    2. With no further information would you be able to name the probable etiology of the eye affection presented? Viral, bacterial, allergic, gonococcal, trachoma. Why and why not.

    3. Based on your answer to the previous question regarding the etiology of the eye affection, which would be the best therapeutic approach to C.J problem.

    **Submission Instructions:**

    · Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.

    · Please include introduction and conclusion paragraphs

    · Please write in paragraph form, no bullet points

    · Please do not use textbooks as reference only peer-reviewed scholarly articles from within 4 years time.

    · Please reference textbook: Hamric, B. A., Hanson, M. C., & Tracy, F. M., & O’Grady, T. E. (2013). Advanced Practice Nursing: An
    Integrative Approach (5th ed.). Saunders.

    · Please see rubric in next page

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/week-7-2-20887065)

    **image1.png**

    **## Week72.docx**

    **Sensory Function:** C.J. is a 27-year-old male who started to present crusty and yellowish discharged on his eyes 24 hours ago. At the beginning he thought that washing his eyes vigorously the discharge will go away but by the contrary increased producing a blurry vision specially in the morning. Once he clears his eyes of the sticky discharge her visual acuity was normal again. Also, he has been feeling throbbing pain on his left ear. His eyes became red today, so he decided to consult to get evaluated. On his physical assessment you found a yellowish discharge and bilateral conjunctival erythema. His throat and lungs are normal, his left ear canal is within normal limits, but the tympanic membrane is opaque, bulging and red.

    **Case Study Questions**

    1. Based on the clinical manifestations presented on the case above, which would be your eyes diagnosis for C.J. Please name why you get to this diagnosis and document your rational.

    2. With no further information would you be able to name the probable etiology of the eye affection presented? Viral, bacterial, allergic, gonococcal, trachoma. Why and why not.

    3. Based on your answer to the previous question regarding the etiology of the eye affection, which would be the best therapeutic approach to C.J problem.

    **Submission Instructions:**

    · Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.

    · Please include introduction and conclusion paragraphs

    · Please write in paragraph form, no bullet points

    · Please do not use textbooks as reference only peer-reviewed scholarly articles from within 4 years time.

    · Please reference textbook: Hamric, B. A., Hanson, M. C., & Tracy, F. M., & O’Grady, T. E. (2013). Advanced Practice Nursing: An
    Integrative Approach (5th ed.). Saunders.

    · Please see rubric in next page

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/week-7-2-20887065)

    **image1.png**

  • [Solved] Week 7 1

    ✓ Verified Academic Solution Available

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    – 2 years ago **files (1)** – ## Week71.docx **## Week71.docx** **Integumentary Function:** K.B. is a 40-year-old white female with a 5-year history of psoriasis. She has scheduled an appointment with her dermatologist due to another relapse of psoriasis. This is her third flare-up since a definitiv…

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    Assignment Prompt & Instructions

    – 2 years ago

    **files (1)**

    – ## Week71.docx

    **## Week71.docx**

    **Integumentary Function:** K.B. is a 40-year-old white female with a 5-year history of psoriasis. She has scheduled an appointment with her dermatologist due to another relapse of psoriasis. This is her third flare-up since a definitive diagnosis was made. This outbreak of plaque psoriasis is generalized and involves large regions on the arms, legs, elbows, knees, abdomen, scalp, and groin. K.B. was diagnosed with limited plaque-type psoriasis at age 35 and initially responded well to topical treatment with high-potency corticosteroids. She has been in remission for 18 months. Until now, lesions have been confined to small regions on the elbows and lower legs.

    **Case Study Questions**

    1. Name the most common triggers for psoriasis and explain the different clinical types.

    2. There are several types of treatments for psoriasis, explain the different types and indicate which would be the most appropriate approach to treat this relapse episode for K.B. Also include non-pharmacological options and recommendations.

    3. Included in question 2

    4. A medication review and reconciliation are always important in all patient, describe and specify why in this particular case is important to know what medications the patient is taking?

    5. What others manifestation could present a patient with Psoriasis?

    **Submission Instructions:**

    · Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.

    · Please include introduction and conclusion paragraphs

    · Please write in paragraph form, no bullet points

    · Please do not use textbooks as reference only peer-reviewed scholarly articles from within 4 years time.

    · Please reference textbook: Hamric, B. A., Hanson, M. C., & Tracy, F. M., & O’Grady, T. E. (2013). Advanced Practice Nursing: An
    Integrative Approach (5th ed.). Saunders.

    · Please see rubric in next page

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/week-7-1-20887063)

    **image1.png**

    **## Week71.docx**

    **Integumentary Function:** K.B. is a 40-year-old white female with a 5-year history of psoriasis. She has scheduled an appointment with her dermatologist due to another relapse of psoriasis. This is her third flare-up since a definitive diagnosis was made. This outbreak of plaque psoriasis is generalized and involves large regions on the arms, legs, elbows, knees, abdomen, scalp, and groin. K.B. was diagnosed with limited plaque-type psoriasis at age 35 and initially responded well to topical treatment with high-potency corticosteroids. She has been in remission for 18 months. Until now, lesions have been confined to small regions on the elbows and lower legs.

    **Case Study Questions**

    1. Name the most common triggers for psoriasis and explain the different clinical types.

    2. There are several types of treatments for psoriasis, explain the different types and indicate which would be the most appropriate approach to treat this relapse episode for K.B. Also include non-pharmacological options and recommendations.

    3. Included in question 2

    4. A medication review and reconciliation are always important in all patient, describe and specify why in this particular case is important to know what medications the patient is taking?

    5. What others manifestation could present a patient with Psoriasis?

    **Submission Instructions:**

    · Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.

    · Please include introduction and conclusion paragraphs

    · Please write in paragraph form, no bullet points

    · Please do not use textbooks as reference only peer-reviewed scholarly articles from within 4 years time.

    · Please reference textbook: Hamric, B. A., Hanson, M. C., & Tracy, F. M., & O’Grady, T. E. (2013). Advanced Practice Nursing: An
    Integrative Approach (5th ed.). Saunders.

    · Please see rubric in next page

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/week-7-1-20887063)

    **image1.png**

  • [Solved] Nursing assignment

    ✓ Verified Academic Solution Available

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    General research assignment – 2 years ago

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    Assignment Prompt & Instructions

    General research assignment

    – 2 years ago

  • [Solved] Discussion

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – 2 years ago **files (1)** – ## AnalysisofaPertinentHealthcareIssue.docx **## AnalysisofaPertinentHealthcareIssue.docx** ### **Analysis of a Pertinent Healthcare Issue** The Quadruple Aim provides broad categories of goals to pursue to maintain and improve healthcare. Within each goal are many issu…

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    Assignment Prompt & Instructions

    – 2 years ago

    **files (1)**

    – ## AnalysisofaPertinentHealthcareIssue.docx

    **## AnalysisofaPertinentHealthcareIssue.docx**

    ### **Analysis of a Pertinent Healthcare Issue**

    The Quadruple Aim provides broad categories of goals to pursue to maintain and improve healthcare. Within each goal are many issues that, if addressed successfully, may have a positive impact on outcomes. For example, healthcare leaders are being tasked to shift from an emphasis on disease management often provided in an acute care setting to health promotion and disease prevention delivered in primary care settings. Efforts in this area can have significant positive impacts by reducing the need for primary healthcare and by reducing the stress on the healthcare system.

    Changes in the industry only serve to stress what has always been true; namely, that the healthcare field has always faced significant challenges, and that goals to improve healthcare will always involve multiple stakeholders. This should not seem surprising given the circumstances. Indeed, when a growing population needs care, there are factors involved such as the demands of providing that care and the rising costs associated with healthcare. generally, It is not surprising that the field of healthcare is an industry facing multifaceted issues that evolve over time.

    In this module’s Discussion, you reviewed some healthcare issues/stressors and selected one for further review. For this Assignment, you will consider in more detail the healthcare issue/stressor you selected. You will also review research that addresses the issue/stressor and write a white paper to your organization’s leadership that addresses the issue/stressor you selected.

    #### Resources

    **To Prepare:**

    · Review the national healthcare issues/stressors presented in the Resources and reflect on the national healthcare issue/stressor you selected for study.

    · Reflect on the feedback you received from your colleagues on your Discussion post for the national healthcare issue/stressor you selected.

    · Identify and review two additional scholarly resources (not included in the Resources for this module) that focus on change strategies implemented by healthcare organizations to address your selected national healthcare issue/stressor.

    **The Assignment (2 Pages):**

    **Analysis of a Pertinent Healthcare Issue**

    Develop a 2-to-3-page paper, written to your organization’s leadership team, addressing your selected national healthcare issue/stressor and how it is impacting your work setting. Be sure to address the following:

    · Describe the national healthcare issue/stressor you selected and its impact on your organization. Use organizational data to quantify the impact (if necessary, seek assistance from leadership or appropriate stakeholders in your organization).

    · Provide a brief summary of the two articles you reviewed from outside resources on the national healthcare issue/stressor. Explain how the healthcare issue/stressor is being addressed in other organizations.

    · Summarize the strategies used to address the organizational impact of national healthcare issues/stressors presented in the scholarly resources you selected. Explain how they may impact your organization both positively and negatively. Be specific and provide examples.

    #### [Required Readings](https://waldenu.instructure.com/courses/158221/pages/module-1-learning-resources?module_item_id=6485569)

    · Broome, M., & Marshall, E. S. (2021). Transformational leadership in nursing: From expert clinician to influential leader (3rd ed.). New York, NY: Springer.

    · Chapter 2, “Transformational Leadership: Complexity, Change, and Strategic Planning” (pp. 34–62)

    · Chapter 3, “Current Challenges in Complex Health Care Organizations and the Quadruple Aim” (pp. 66–97)

    Read any TWO of the following (plus TWO additional readings on your selected issue):

    · Amalberti, R., Vincent, C., Nicklin, W., & Braithwaite, J. (2019).
    [Coping with more people with more illness Part 1: The nature of the challenge and the implications for safety and quality.\
    Links to an external site.](https://academic.oup.com/intqhc/article/31/2/154/5196520?login=false) International Journal for Quality in Health Care, 31(2), 154–158.

    · Bangani, R. G., Menon, V., & Jovanov, E. (2021).
    [Personalized stress monitoring AI system for healthcare workers\
    Links to an external site.](https://ieeexplore.ieee.org/document/9669321?arnumber=9669321). 2021 IEEE International Conference on Bioinformatics and Biomedicine (BIBM), Bioinformatics and Biomedicine (BIBM), 2021 IEEE International Conference On, 2992–2997.

    · Carter, M. W., & Busby, C. R. (2023).
    [How can operational research make a real difference in healthcare? Challenges of implementation\
    Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Farticle%2Fpii%2FS0377221722003368%3F). European Journal of Operational Research, 306(3), 1059–1068.

    · Dixon-Woods, M., McNicol, S., & Martin, G. (2012, October 1).
    [Ten challenges in improving quality in healthcare: lessons from the Health Foundation’s programme evaluations and relevant literature\
    Links to an external site.](https://www.proquest.com/scholarly-journals/ten-challenges-improving-quality-healthcare/docview/1778806894/se-2?accountid=14872). BMJ Quality & Safety, 21(10), 876.

    · Gjellebæk, C., Svensson, A., Bjørkquist, C., Fladeby, N., & Grundén, K. (2020).
    [Management challenges for future digitalization of healthcare services\
    Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Farticle%2Fpii%2FS0016328720301282%3F). Futures, 124.

    · Greco, E., Graziano, E. A., Stella, G. P., Mastrodascio, M., & Cedrone, F. (2022).
    [The impact of leadership on perceived work-related stress in healthcare facilities organisations\
    Links to an external site.](https://www.proquest.com/scholarly-journals/impact-leadership-on-perceived-work-related/docview/2708592072/se-2?accountid=14872). Journal of Organizational Change Management, 35(4/5), 734-748.

    · Hale, K. (2021).
    [Benefits and challenges of social media in health care\
    Links to an external site.](https://access.ovid.com/custom/redirector/index.html?dest=https://go.openathens.net/redirector/waldenu.edu?url=http://ovidsp.ovid.com/ovidweb.cgi?T=JS&CSC=Y&NEWS=N&PAGE=fulltext&AN=00002727-202107000-00005&LSLINK=80&D=ovft). Critical Care Nursing Quarterly, 44(3), 309–315.

    · Navaz, A. N., Serhani, M. A., El Kassabi, H. T., Al-Qirim, N., & Ismail, H. (2021).
    [Trends, technologies, and key challenges in smart and connected healthcare\
    Links to an external site.](https://ieeexplore.ieee.org/document/9427539). IEEE Access, Access, IEEE, 9, 74044–74067.

    · Slonim, A. (2023).
    [Top challenges facing healthcare: Back to basics\
    Links to an external site.](https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bth&AN=162444310&site=eds-live&scope=site&custid=s6527200). Physician Leadership Journal, 10(2), 12–14. https://doi.org/10.55834/plj.2064149664

    **## AnalysisofaPertinentHealthcareIssue.docx**

    ### **Analysis of a Pertinent Healthcare Issue**

    The Quadruple Aim provides broad categories of goals to pursue to maintain and improve healthcare. Within each goal are many issues that, if addressed successfully, may have a positive impact on outcomes. For example, healthcare leaders are being tasked to shift from an emphasis on disease management often provided in an acute care setting to health promotion and disease prevention delivered in primary care settings. Efforts in this area can have significant positive impacts by reducing the need for primary healthcare and by reducing the stress on the healthcare system.

    Changes in the industry only serve to stress what has always been true; namely, that the healthcare field has always faced significant challenges, and that goals to improve healthcare will always involve multiple stakeholders. This should not seem surprising given the circumstances. Indeed, when a growing population needs care, there are factors involved such as the demands of providing that care and the rising costs associated with healthcare. generally, It is not surprising that the field of healthcare is an industry facing multifaceted issues that evolve over time.

    In this module’s Discussion, you reviewed some healthcare issues/stressors and selected one for further review. For this Assignment, you will consider in more detail the healthcare issue/stressor you selected. You will also review research that addresses the issue/stressor and write a white paper to your organization’s leadership that addresses the issue/stressor you selected.

    #### Resources

    **To Prepare:**

    · Review the national healthcare issues/stressors presented in the Resources and reflect on the national healthcare issue/stressor you selected for study.

    · Reflect on the feedback you received from your colleagues on your Discussion post for the national healthcare issue/stressor you selected.

    · Identify and review two additional scholarly resources (not included in the Resources for this module) that focus on change strategies implemented by healthcare organizations to address your selected national healthcare issue/stressor.

    **The Assignment (2 Pages):**

    **Analysis of a Pertinent Healthcare Issue**

    Develop a 2-to-3-page paper, written to your organization’s leadership team, addressing your selected national healthcare issue/stressor and how it is impacting your work setting. Be sure to address the following:

    · Describe the national healthcare issue/stressor you selected and its impact on your organization. Use organizational data to quantify the impact (if necessary, seek assistance from leadership or appropriate stakeholders in your organization).

    · Provide a brief summary of the two articles you reviewed from outside resources on the national healthcare issue/stressor. Explain how the healthcare issue/stressor is being addressed in other organizations.

    · Summarize the strategies used to address the organizational impact of national healthcare issues/stressors presented in the scholarly resources you selected. Explain how they may impact your organization both positively and negatively. Be specific and provide examples.

    #### [Required Readings](https://waldenu.instructure.com/courses/158221/pages/module-1-learning-resources?module_item_id=6485569)

    · Broome, M., & Marshall, E. S. (2021). Transformational leadership in nursing: From expert clinician to influential leader (3rd ed.). New York, NY: Springer.

    · Chapter 2, “Transformational Leadership: Complexity, Change, and Strategic Planning” (pp. 34–62)

    · Chapter 3, “Current Challenges in Complex Health Care Organizations and the Quadruple Aim” (pp. 66–97)

    Read any TWO of the following (plus TWO additional readings on your selected issue):

    · Amalberti, R., Vincent, C., Nicklin, W., & Braithwaite, J. (2019).
    [Coping with more people with more illness Part 1: The nature of the challenge and the implications for safety and quality.\
    Links to an external site.](https://academic.oup.com/intqhc/article/31/2/154/5196520?login=false) International Journal for Quality in Health Care, 31(2), 154–158.

    · Bangani, R. G., Menon, V., & Jovanov, E. (2021).
    [Personalized stress monitoring AI system for healthcare workers\
    Links to an external site.](https://ieeexplore.ieee.org/document/9669321?arnumber=9669321). 2021 IEEE International Conference on Bioinformatics and Biomedicine (BIBM), Bioinformatics and Biomedicine (BIBM), 2021 IEEE International Conference On, 2992–2997.

    · Carter, M. W., & Busby, C. R. (2023).
    [How can operational research make a real difference in healthcare? Challenges of implementation\
    Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Farticle%2Fpii%2FS0377221722003368%3F). European Journal of Operational Research, 306(3), 1059–1068.

    · Dixon-Woods, M., McNicol, S., & Martin, G. (2012, October 1).
    [Ten challenges in improving quality in healthcare: lessons from the Health Foundation’s programme evaluations and relevant literature\
    Links to an external site.](https://www.proquest.com/scholarly-journals/ten-challenges-improving-quality-healthcare/docview/1778806894/se-2?accountid=14872). BMJ Quality & Safety, 21(10), 876.

    · Gjellebæk, C., Svensson, A., Bjørkquist, C., Fladeby, N., & Grundén, K. (2020).
    [Management challenges for future digitalization of healthcare services\
    Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https%3A%2F%2Fwww.sciencedirect.com%2Fscience%2Farticle%2Fpii%2FS0016328720301282%3F). Futures, 124.

    · Greco, E., Graziano, E. A., Stella, G. P., Mastrodascio, M., & Cedrone, F. (2022).
    [The impact of leadership on perceived work-related stress in healthcare facilities organisations\
    Links to an external site.](https://www.proquest.com/scholarly-journals/impact-leadership-on-perceived-work-related/docview/2708592072/se-2?accountid=14872). Journal of Organizational Change Management, 35(4/5), 734-748.

    · Hale, K. (2021).
    [Benefits and challenges of social media in health care\
    Links to an external site.](https://access.ovid.com/custom/redirector/index.html?dest=https://go.openathens.net/redirector/waldenu.edu?url=http://ovidsp.ovid.com/ovidweb.cgi?T=JS&CSC=Y&NEWS=N&PAGE=fulltext&AN=00002727-202107000-00005&LSLINK=80&D=ovft). Critical Care Nursing Quarterly, 44(3), 309–315.

    · Navaz, A. N., Serhani, M. A., El Kassabi, H. T., Al-Qirim, N., & Ismail, H. (2021).
    [Trends, technologies, and key challenges in smart and connected healthcare\
    Links to an external site.](https://ieeexplore.ieee.org/document/9427539). IEEE Access, Access, IEEE, 9, 74044–74067.

    · Slonim, A. (2023).
    [Top challenges facing healthcare: Back to basics\
    Links to an external site.](https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bth&AN=162444310&site=eds-live&scope=site&custid=s6527200). Physician Leadership Journal, 10(2), 12–14. https://doi.org/10.55834/plj.2064149664

  • [Solved] Prof Double R

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) THE FIRST UPLOAD IS HILARY AND THE SECOND IS YAMI 1. Review the posts by HILARY AND YAMI about Ekvall's ten dimensions and provide your feedback by answering the following questions: – Do you agree or disagree…

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    Assignment Prompt & Instructions

    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting)

    THE FIRST UPLOAD IS HILARY AND THE SECOND IS YAMI

    1. Review the posts by HILARY AND YAMI about Ekvall's ten dimensions and provide your feedback by answering the following questions:
    – Do you agree or disagree with the need for additional dimensions?
    – Were you surprised that Ekvall included only one dimension that is negatively correlated? What conclusions can you draw from that fact?
    – Do you agree or disagree with the post about the dimension that is the most difficult to assess?
    2. Review the creative climate assessments posted by your peers and provide your feedback by answering the following questions:
    – Based on the notes, did you disagree with any of the ten ratings in the assessments?
    – Do you think it would be more beneficial for organizations to try to strengthen the aspects of their creative climate that are the strongest or to improve the aspects that are the weakest?
    – What recommendations would you make to the organization to improve their creative climate? For example, think about how established organizations with existing structures designed for efficient and effective use of resources can relax some of their restrictions to allow playfulness, freedom, and risk-taking without losing control of the things that allow it to be currently successful.

    HILARY POST

    I really liked that playfulness and humor was included.  I have never worked in a job where that was a priority until my current job.  The atmosphere in my branch is happy, light, and often silly. It makes every day go by much faster, and we all leave with smiles on our faces.  I can’t think of a dimension to add, as these ten cover everything.

    I had a hard time with idea time.  This isn’t something that we do and I can’t think of a job where I have had it in the past.

    Dynamism and liveliness and challenge were the 2 highest scores for us.  JPMC creates an environment of pride for their employees.  Most employees love what they do, and they want to do well.  They also reward their employees for contributing and doing well.  We face complicated challenges every day, as we never know what is going to walk through our door on a daily basis.  We have to adapt to the issues every day.

    My lowest scores were in Idea Time and Debate. We aren’t encouraged to spend extra time test ideas, and in fact we can’t really implement new ideas as banking is so regulated.  Also being at the branch, we can only input feedback, we cant have discussions or debates about things that are passed down to us.

    YAMI POST

    This page automatically marks posts as read as you scroll.Adjust automatic marking as read setting

    Ekvall’s ten dimensions provide a comprehensive framework for assessing a creative climate, and I found them to be well-balanced. One addition that could enhance the model is psychological safety, which focuses on employees feeling secure in taking interpersonal risks without fear of negative consequences. While trust and openness address aspects of this, explicitly recognizing psychological safety could further highlight its role in fostering innovation.

    The most challenging dimension to evaluate was idea time, which I rated as 1. While the organization might claim to support creative thinking, the actual workload and priorities often dictate whether employees genuinely have time to explore new ideas. Without structured opportunities for brainstorming and experimentation, innovation may be stifled despite an overall openness to new concepts.

    From my assessment, the organization scored highest in playfulness and humor, idea support, and trust and openness (all rated 3). This indicates a generally positive atmosphere where employees feel comfortable sharing ideas, and collaboration is encouraged through active listening and mutual respect. However, the lowest scores were in challenge and idea time (both rated 1), suggesting that while the work environment is supportive, there is a lack of strong engagement in long-term goals and limited time allocated for creative exploration. Risk-taking and conflict (both rated 2) also highlight a hesitation to pursue bold ideas, likely due to underlying concerns about failure or interpersonal tensions.

    Overall, the organization fosters a friendly and open environment, but it could benefit from stronger goal alignment, structured innovation time, and a culture that encourages calculated risks. Addressing these gaps could further enhance its creative potential

    – [\
    \
    MBA580ModuleSevenEkvallsDimensionsofaCreativeClimateAssessmentWorksheet3.docx](https://www.sweetstudy.com/files/mba580modulesevenekvallsdimensionsofacreativeclimateassessmentworksheet3-docx "MBA580ModuleSevenEkvallsDimensionsofaCreativeClimateAssessmentWorksheet3.docx")
    – [\
    \
    MBA580ModuleSevenEkvallsDimensionsofaCreativeClimateAssessmentWorksheet4.docx](https://www.sweetstudy.com/files/mba580modulesevenekvallsdimensionsofacreativeclimateassessmentworksheet4-docx "MBA580ModuleSevenEkvallsDimensionsofaCreativeClimateAssessmentWorksheet4.docx")

    – 2 years ago

  • [Solved] Business

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) **A** – 2 years ago

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    **A**

    – 2 years ago

  • [Solved] Research

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  • [Solved] Presentation to Management

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  • [Solved] theory matrix

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    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics) – 2 years ago **files (2)** – ## matrixvideoassisgnmentprep.docx – theorymatrixwk4.docx **## matrixvideoassisgnmentprep.docx** **I need you to go through the matrix assignments you did for me and write me up one…

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    Assignment Prompt & Instructions

    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics)

    – 2 years ago

    **files (2)**

    – ## matrixvideoassisgnmentprep.docx

    – theorymatrixwk4.docx

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

  • [Solved] TS

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    READ THE ATTACHMENT!!! – 2 years ago **files (5)** – ## SiteCrawl.pdf – ## KeywordMappingTemplate.docx – ## Rubric.docx – ## INTRODUCTION.docx – KeywordResearchData.xlsx **## SiteCrawl.pdf** 1 Audit Data for Fictus Communications On-Page Data Number of Pages How Site URLs Are Found. 2 Title and Meta…

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    Assignment Prompt & Instructions

    READ THE ATTACHMENT!!!

    – 2 years ago

    **files (5)**

    – ## SiteCrawl.pdf

    – ## KeywordMappingTemplate.docx

    – ## Rubric.docx

    – ## INTRODUCTION.docx

    – KeywordResearchData.xlsx

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)