Tag: Model Answer

  • [Solved] Research

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    In-depth study guidance and analytical solution covering Research.

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Presentation to Management

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    In-depth study guidance and analytical solution covering Presentation to Management.

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] theory matrix

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics) – 2 years ago **files (2)** – ## matrixvideoassisgnmentprep.docx – theorymatrixwk4.docx **## matrixvideoassisgnmentprep.docx** **I need you to go through the matrix assignments you did for me and write me up one…

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics)

    – 2 years ago

    **files (2)**

    – ## matrixvideoassisgnmentprep.docx

    – theorymatrixwk4.docx

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

    **## matrixvideoassisgnmentprep.docx**

    **I need you to go through the matrix assignments you did for me and write me up one of the theories in the matrix, and make it last 3 minutes. I will do the video, I just need you to write it up for me. Follow the directions and just write it up as best you can and make it last 3 minutes.**

    **3 Minute Presentation**

    Students are charged with developing a
    **3 Minute Video Presentation** on
    **ONE Theory of Leadership and its Application.** I encourage you to select a topic that's interesting to you, draws on your prior work and might some day inform for your Applied Project/Thesis.

    This assignment has these expectations:

    · You are on camera (This is important, as so much of our society/work utilizes this style of communication)

    · Summarizes the general topic under investigation

    · Incorporates at least 1 research or literature article as evidence/background

    · Incorporates at least 1 thought leader/practitioner on your topic (a blog, or popular article, for example) as additional background

    · Explains how the theory can be applied in a real world setting or situation. This should "show" the theory in action

    · Is no shorter than 2:45 and no longer than 3:30.

    The ability to distill research into a 3-minute presentation is not an easy task because you really need to think about what is important and articulate it well on camera. It needs to be you talking. NO slides. Of course, you can script it out but no slides.

    Imagine that you are talking a co-worker who just asked you something like, "What did you read yesterday?" Keep it informal yet professional, focused clearly on the theory, and within the time limit.

    **theorymatrixwk4.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/theorymatrixwk4-docx-10205641)

  • [Solved] TS

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    READ THE ATTACHMENT!!! – 2 years ago **files (5)** – ## SiteCrawl.pdf – ## KeywordMappingTemplate.docx – ## Rubric.docx – ## INTRODUCTION.docx – KeywordResearchData.xlsx **## SiteCrawl.pdf** 1 Audit Data for Fictus Communications On-Page Data Number of Pages How Site URLs Are Found. 2 Title and Meta…

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    READ THE ATTACHMENT!!!

    – 2 years ago

    **files (5)**

    – ## SiteCrawl.pdf

    – ## KeywordMappingTemplate.docx

    – ## Rubric.docx

    – ## INTRODUCTION.docx

    – KeywordResearchData.xlsx

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

    **## SiteCrawl.pdf**

    1

    Audit Data for Fictus Communications
    On-Page Data

    Number of Pages

    How Site URLs Are Found.

    2

    Title and Meta Data

    3

    Content

    Similar and Duplicate Content Distribution.

    Word Counts.

    4

    On-Page Crawl Information Details

    5

    SEO Technical Report

    Core Web Vitals (Page Speed)

    6

    Schema Report

    This set of charts shows how many pages have structured data (schema) that is eligible for rich snippet results in the search engine; how many pages have any
    schema; and if any pages have errors.

    7

    Schema Report with Expanded Error View from the Product Schema Report

    8

    Sitemap Details

    How URLs are Found

    9

    Traffic Data

    10

    Link Details

    **## KeywordMappingTemplate.docx**

    | | |
    | — | — |
    | **Keyword Mapping Template** |
    | **Keywords** |
    | **Primary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b> |
    | **Secondary Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Longtail Keyword** | <Prompt A1> |
    | **Explanation** | <Prompt A1a and A1b > |
    | **Map Keywords to Site Hierarchy Categories** |
    | **Category Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |
    | **Sub-Subcategory Page** | <Prompt A2> |
    | **Explanation** | <Prompt A2a> |

    _Assessment Code and Task_

    _VXM1: Strategies for Search Engine Optimization_ Keyword Mapping Template

    ![](https://www.sweetstudy.com/questions/ts-20887051)

    PAGE 1

    PAGE 2

    ## image1.jpg

    **## Rubric.docx**

    Rubric

    **A:KEYWORD MAPPING TEMPLATE**

    **Competent**

    The provided “Keyword Mapping Template” is used.

    **A1:** [**PRIMARY, SECONDARY, AND LONGTAIL KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission includes a primary, secondary, and longtail keyword. All 3 keywords are for informational search, are related to each other, and are chosen from the “Keyword Research Data” supporting document and are relevant to the information from the scenario.

    **A1a:RELATION OF KEYWORDS**

    **Competent**

    The submission logically explains how each of the 3 chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    **A1b:** [**EXPLANATION OF KEYWORDS**](https://lrps.wgu.edu/provision/370079776)

    **Competent**

    The submission appropriately explains why each of the 3 keywords from part A1 could increase traffic and visibility to the Fictus Communications website.

    **A2:** [**MAP KEYWORDS TO THE SITE HIERARCHY CATEGORY**](https://lrps.wgu.edu/provision/370080090)

    **Competent**

    The submission maps appropriate keywords from part A1 or the attached “Keyword Research Data” supporting document to the given site hierarchy categories (category page, subcategory page, and sub-subcategory page).

    **A2a:EXPLANATION OF REASONS FOR MAPPING KEYWORDS**

    **Competent**

    The submission logically explains the reason for mapping each of the keywords to the site hierarchy categories in part A2 and is relevant to the information in the scenario.

    **B:** [**STRATEGIES FOR TECHNICAL OR ON-PAGE OPTIMIZATION**](https://lrps.wgu.edu/provision/370080325)

    **Competent**

    The submission explains 3 appropriate strategies that could be used for technical, or on-page optimization based on the “Site Crawl” supporting document and uses information from the scenario.

    **Ba:WHY STRATEGIES WERE CHOSEN AND DATA USED**

    **Competent**

    The submission logically explains why each of the 3 strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    **C:** [**LINK-BUILDING STRATEGIES TO INCREASE WEBSITE VISIBILITY**](https://lrps.wgu.edu/provision/370080608)

    **Competent**

    The submission explains 3 appropriate link-building strategies that can lead to an increase in Fictus Communications’ website visibility using relevant information from the scenario.

    **D:** [**POTENTIAL HARMFUL BACKLINK-BUILDING STRATEGIES THAT CAN BE HARMFUL**](https://lrps.wgu.edu/provision/370080863)

    **Competent**

    The submission appropriately explains 2 potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website and is relevant to the scenario.

    **E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.

    **## INTRODUCTION.docx**

    **PAGES 14**

    Introduction

    In this task, you will demonstrate your understanding of the principles used by search engines to classify searcher intent and the importance of searcher intent in delivering relevant search results to users. Upon completion, you will be able to identify appropriate SEO performance indicators based on organizational strategy and goals, explain technical SEO ranking factors, develop a keyword and site structure strategy, and explain various on-page and off-page optimization and link-building strategies. All these skills are critical for digital marketers and are essential for building a successful career in digital marketing.

    Scenario

    You have been newly hired by Fictus Communications as a search engine optimization (SEO) specialist. Fictus Communications specializes in email marketing services. The company mainly focuses on the U.S. market, and its target market is small- to large-size businesses.

    The company’s email platform includes multiple features such as marketing automation, A/B testing, custom email templates, target market segmentation as well as an accompanying centralized analytics tool. Fictus Communications offers varying levels of pricing plans depending on the number of emails sent per month, ranging from free to a monthly fee, as well as API options.

    Fictus Communications has been in business for about fifteen years, but its organic traffic has been stagnant. You have been hired to help the company increase its brand awareness, relevant traffic, and organic search visibility utilizing SEO. You will also help the company to improve its backlink profile using proper inbound link strategies.

    You performed keyword research using a keyword research tool. The data can be found in the attached “Keyword Research Data” supporting document. You will be using this information to organize the keywords and map them to the site hierarchy, which will help inform new content creation strategies for a webpage on the website.

    You have already performed a crawl for the company’s website using Sitebulb, a website auditing tool for SEO. These results can be found in the attached “Site Crawl” supporting document. The crawl shows that there are issues that impact the ranking and visibility of the company’s website. You will analyze the data in the attached “Site Crawl” to make strategic decisions and recommendations.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Tasks may_
    _**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._

    Using the information provided in the scenario, complete the following:

    A.  Complete the attached “Keyword Mapping Template” using the attached “Keyword Research Data” supporting document by doing the following:

    1.  Choose
    **three** keywords for informational search that are related to each other, including one of each of the following types: primary, secondary, and longtail.

    a.  Explain how
    _each_ of the
    **three** chosen keywords in part A1 are related to each other and why that relation will help increase visibility.

    b.  Explain why
    _each_ of the
    **three** keywords chosen in part A1 could increase traffic to and the visibility of the Fictus Communications website.

    2.  Map keywords from part A1 or the attached “Keyword Research Data” supporting document to the following site hierarchy categories using the attached “Keyword Research Data”:

    •  Category page

    •  Subcategory page

    •  Sub-subcategory page

    a.  Explain the reason for mapping
    _each_ of the keywords to the site hierarchy categories in part A2.

    _Note: You may use but are not limited to using the keywords from part A1._

    B.  Explain
    **three** strategies that could be used for technical or on-page optimization based on the attached “Site Crawl” supporting document.

    1.  Explain why
    _each_ of the
    **three** strategies from part B were chosen and what data from the attached “Site Crawl” supporting document was used to make that decision.

    C.  Explain three backlink-building strategies that can lead to an increase in Fictus Communications’ website visibility.

    _Note: These strategies can be both on- and off-page._

    D.  Explain
    **two** potential harmful backlink-building strategies including why they can be harmful to the Fictus Communications website.

    E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    F. Demonstrate professional communication in the content and presentation of your submission.

    **KeywordResearchData.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/keywordresearchdata-xlsx)

  • [Solved] discussion 7 aprn

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    500 words, 2 sources minimum and apa format – [\ \ module7discussionAPRN.png](https://www.sweetstudy.com/files/module7discussionaprn-png "module7discussionAPRN.png") – [\ \ APRNrubric.png](https://www.sweetstudy.com/files/aprnrubric-png-10205637 "APRNrubric.png") – 2 years ago

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    500 words, 2 sources minimum and apa format

    – [\
    \
    module7discussionAPRN.png](https://www.sweetstudy.com/files/module7discussionaprn-png "module7discussionAPRN.png")
    – [\
    \
    APRNrubric.png](https://www.sweetstudy.com/files/aprnrubric-png-10205637 "APRNrubric.png")

    – 2 years ago

  • [Solved] discussion 7 patho

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    1000 words total, minimum 2 sources, apa format – [\ \ discussion7pathopart1.png](https://www.sweetstudy.com/files/discussion7pathopart1-png "discussion7pathopart1.png") – [\ \ discussion7pathopart2.png](https://www.sweetstudy.com/files/discussion7pathopart2-png "discussion7pathopart2.png") – […

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    1000 words total, minimum 2 sources, apa format

    – [\
    \
    discussion7pathopart1.png](https://www.sweetstudy.com/files/discussion7pathopart1-png "discussion7pathopart1.png")
    – [\
    \
    discussion7pathopart2.png](https://www.sweetstudy.com/files/discussion7pathopart2-png "discussion7pathopart2.png")
    – [\
    \
    rubricpatho.png](https://www.sweetstudy.com/files/rubricpatho-png-10205613 "rubricpatho.png")

    – 2 years ago

  • [Solved] week 1

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Please see attached – 2 years ago **files (1)** – ## MystateisCalifornia.docx **## MystateisCalifornia.docx** My state is California To Prepare · Review practice agreements in your state. · Identify whether your state requires physician collaboration or supervision for nurse practitioners, and if so…

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    Please see attached

    – 2 years ago

    **files (1)**

    – ## MystateisCalifornia.docx

    **## MystateisCalifornia.docx**

    My state is California

    To Prepare

    · Review practice agreements in your state.

    · Identify whether your state requires physician collaboration or supervision for nurse practitioners, and if so, what those requirements are.

    · Research the following:

    · How do you get certified and licensed as an Advanced Practice Registered Nurse (APRN) in your state?

    · What is the application process for certification in your state?

    · What is your state’s board of nursing website?

    · How does your state define the scope of practice of a nurse practitioner?

    · What is included in your state practice agreement?

    · How do you get a DEA license?

    · Does your state have a prescription monitoring program (PMP)?

    · How does your state describe a nurse practitioner’s controlled-substance prescriptive authority, and what nurse practitioner drug schedules are nurse practitioners authorized to prescribe?

    By Day 3 of Week 1

    **Post** a summary of your findings on your state based on the questions listed above. Explain the types of regulations that exist and the barriers that may impact nurse practitioner independent practice in your state. Be specific. Also, describe what surprised you from your research.

    **## MystateisCalifornia.docx**

    My state is California

    To Prepare

    · Review practice agreements in your state.

    · Identify whether your state requires physician collaboration or supervision for nurse practitioners, and if so, what those requirements are.

    · Research the following:

    · How do you get certified and licensed as an Advanced Practice Registered Nurse (APRN) in your state?

    · What is the application process for certification in your state?

    · What is your state’s board of nursing website?

    · How does your state define the scope of practice of a nurse practitioner?

    · What is included in your state practice agreement?

    · How do you get a DEA license?

    · Does your state have a prescription monitoring program (PMP)?

    · How does your state describe a nurse practitioner’s controlled-substance prescriptive authority, and what nurse practitioner drug schedules are nurse practitioners authorized to prescribe?

    By Day 3 of Week 1

    **Post** a summary of your findings on your state based on the questions listed above. Explain the types of regulations that exist and the barriers that may impact nurse practitioner independent practice in your state. Be specific. Also, describe what surprised you from your research.

  • [Solved] WEEK 8 REPLIES

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    #1 5. Summarize evidence from scholarly articles for incorporation into evidence-based practice (CSLO 5). Evidence-based practice (EBP) in nursing starts with formulating a clear clinical question related to patient care, procedures, or clinical guidlines. Once the question is established, the next…

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    #1

    5. Summarize evidence from scholarly articles for incorporation into evidence-based practice (CSLO 5).

    Evidence-based practice (EBP) in nursing starts with formulating a clear clinical question related to patient care, procedures, or clinical guidlines. Once the question is established, the next step involves searching scholarly databases for the best available evidence, including articles, reviews, and studies. After collecting the evidence, you should check its validity, reliability, and how well it applies to the question. When the evidence is reliable and relevant, researchers combine it with their knowledge for evaluation. Finally, evaluating the intervention’s outcomes is needed to determine its effectiveness. By following these steps, researchers can enhance the quality of care through evidence-based practice.

    Throughout this course, I believe I have achieved this outcome through various activities and assignments. For instance, in our weekly discussion posts, we critically appraised various research articles, assessing their validity, reliability, and applicability to clinical practice. This not only helped me understand the critical appraisal process but also allowed me to apply these skills in a practical setting. Furthermore, in our research projects, we were tasked with identifying a clinical question, searching for evidence, critically appraising the evidence, and applying it to a scenario. These projects allowed me to apply the skills I learned in a comprehensive manner, further solidifying my understanding of EBP.

    – 2 years ago

  • [Solved] project Management

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) [Reflection and Discussion Forum Week 8](https://ucumberlands.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_173715_1&content_id=_7337023_1# "Alternative formats") **Assigned Readings:** …

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    [Reflection and Discussion Forum Week 8](https://ucumberlands.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_173715_1&content_id=_7337023_1# "Alternative formats") **Assigned Readings:** Chapter 9. Business Torts.**Initial Postings:** Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.Also, provide a graduate-level response to each of the following questions:

    1. Explain each of the elements of the tort of negligence, providing examples of each in a business setting.
    2. Franky Fraud makes spaghetti sauce.  He names his spaghetti sauce “Michael Jordan’s Spaghetti Sauce” and puts a picture of the athlete Michael Jordon on the label.  Franky Fraud also claims that the sauce will extend your life ten years if you eat it every day.  Many bottles of the sauce also contain razor blades.  What tort or torts has Franky Fraud committed?

    [Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student's own words – do not provide quotes!] [Your initial post should be at least **450+ words** and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

    – 2 years ago

  • [Solved] Post Reply

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    See Attachment – 2 years ago **files (1)** – ## 7.1DiscRespPDF.pdf **## 7.1DiscRespPDF.pdf** TITLE WHAT : REPLY to the TWO Discussion Posts FORMAT : APA with In-text Citation and Reference List REFERENCES : TWO Peer-Reviewed references per post minimum within last 5 years INCLUDE : Turnitin Report …

    Instant Solution Download

    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

    Need a Fresh Custom Paper?

    Have this question answered from scratch according to your specific instructions and deadline.

    Order on TutorsGallery →

    Assignment Prompt & Instructions

    See Attachment

    – 2 years ago

    **files (1)**

    – ## 7.1DiscRespPDF.pdf

    **## 7.1DiscRespPDF.pdf**

    TITLE

    WHAT : REPLY to the TWO Discussion Posts

    FORMAT : APA with In-text Citation and Reference List

    REFERENCES : TWO Peer-Reviewed references per post minimum within last 5
    years

    INCLUDE : Turnitin Report

    \* Please and THANK YOU *

    \_\_\_____________________

    PaTu

    Discussion Post Reply #1

    In the movie Wit, Dr. Vivian Bearing illustrates the five patterns of knowing: empirical, personal,
    ethical, aesthetic, and emancipatory, as she goes through her journey. Vivian, a professor of
    literature, delves into medical research to comprehend her ovarian cancer diagnosis,
    demonstrating the production of empirical knowledge. As is common in the empirical pattern
    presented by Chinn et al. (2013), she aims to understand the scientific aspects of her
    treatment. Vivian begins to approach personal knowing as she reflects on her life and
    relationships. Self-awareness emerges along with the understanding of how her detached
    manner weighs on others, which agrees with the personal pattern of knowing.

    The film showcases healthcare professionals' ethical knowledge through their decisions. Susie
    Monahan, Vivian’s primary nurse, creates a positive impact regarding ethical practice by
    showing nursing advocacy for Vivian's comfort and dignity, most notably at the onset of end-
    of-life discussions (Bosanquet & Nichols, 2001). The medical team's more detached and
    research-focused view, on the other hand, is found to be at odds with Susie's caring approach
    to patient care, which is looked at in terms of the moral implications of patient care by Chinn et
    al. (2013). The film depicts aesthetic knowing in the art of nursing and medicine. The
    involvement of Vivian in her caregivers demonstrates the complex dialogue between clinical
    expertise and empathy, and it also showcases the artfulness of patient care.

    Vivian's confrontation with the power systems in the healthcare system subtly weaves the
    inclusion of emancipatory knowledge into the narrative. Her journey shows the most
    impersonal aspect of the medical institutions, where systemic structures can depersonalize the
    care of patients (Bosanquet & Nichols, 2001). Due to this awareness, there is an invitation to
    have conversations about the importance of transformative practices in terms of patient
    autonomy and humanity that also resonate with the emancipatory pattern of knowing, as
    expounded by Chinn et al. (2013). It entreats the audience to reflect on the current norms and
    the ways in which healthcare can progress to meet individuals’ both emotional and physical
    requirements.

    Wit is based in part on John Donne's poem "Death Be Not Proud," which acts as a central
    motif for Vivian's intellectual and existential journey. She approaches the poem in a scholarly
    way, analyzing its metaphysical conceits without personal involvement. But the themes of the
    poem resonate more intensely since she is on the verge of her own mortality. The metaphorical
    death outlined in the line "Death, thou shalt die" turns from the abstract death theme to offering
    a source of comfort because the death of the physical body promises an existence beyond
    mere physical death (Frankl, 2006). As Vivian progresses toward an understanding of the
    poem, she moves away from intellectualism toward a deeper, more meaningful challenge to her
    mortality.

    Wit is a film demonstrating nursing theories focusing on holistic and patient-centered care. In
    particular, the application of Jean Watson's Theory of Human Caring is evident, as these
    relationships between nurses and patients are authentic. Susie’s genuine concern and
    presence provide emotional support that extends beyond routine medical care, embodying the
    caring factors identified by Meleis (2018). It also aligns with Patricia Benner’s Novice to Expert
    model, highlighting the progression of clinical competence and showing the value of
    experiential learning in making empathetic and skilled practitioners. Through these theoretical
    frameworks, the film suggests showing compassionate, individualized care as a key aspect of
    efficient nursing.

    CasMa

    Discussion Post Reply #2

    The film Wit is touching as it underscores the importance of compassion, empathy, and ethics
    in healthcare. Throughout the film, Chinn and Kramer’s five patterns of knowledge—empiric,
    personal, aesthetic, ethical, and emancipatory—are highlighted.

    Empiric knowledge is shown through monitoring and documenting symptoms, as when Vivian
    used her call bell to report vomiting, prompting the nurse to offer an antiemetic. Personal
    knowing is evident in the empathetic relationship between Vivian and her nurse, Susie, who
    actively listened to Vivian’s feelings. Aesthetic knowing appeared as Susie sensed Vivian's fear
    about death and took time to address her concerns. Ethical knowing was demonstrated when
    Susie advocated for pain management and discussed end-of-life care options. Lastly,
    emancipatory knowing was reflected in how Susie empowered Vivian to have a say in her care,
    including her wishes regarding code status during CPR.

    John Donne's poem "Death Be Not Proud" asserts that death is temporary and does not have
    control over life. The poem encourages us not to give death power or to fear it because of the
    promise of an afterlife. Vivian's initial approach to death attempts to master it and maintain a
    sense of power throughout the process. She views death through the lens of her scholarly
    expertise and employs complex metaphors in her understanding. However, as Vivian's illness
    worsens, she attempts to hide from death—sheltering under her blankets and pillow.
    Eventually, she realizes that she cannot escape death and begins to accept it rather than fear
    it.

    In the film, Jean Watson's Theory of Human Caring is prominently illustrated, emphasizing its
    focus on health promotion and illness prevention. Nurse Susie embodies this holistic approach
    by providing warm and attentive support to Vivian during her illness. Their interactions highlight

    the healing power of empathy and understanding, demonstrating how compassionate care can
    transform patients' lives and foster genuine connections. Additionally, Katharine Kolcaba's
    Comfort Theory provides a deep understanding of end-of-life care by focusing on the essential
    needs of patients. This theory emphasizes holistic comfort, which integrates physical relief
    from pain, emotional and spiritual support, a calming environment, and strong social
    connections. Together, these dimensions contribute to a comprehensive comfort experience for
    patients in their final days.

    I was profoundly disturbed by the manner in which Vivian was treated by the medical
    professionals in the film; she was regarded as though she were merely a subject for scientific
    experimentation. Further research could be conducted to explore the roles of healthcare
    providers in ethical dilemmas, particularly in cases involving terminal diagnoses, and to
    enhance the approaches and management of such situations.

    This film speaks volumes about the unethical care demonstrated by the physicians throughout
    Vivian's treatment. From the very beginning to the very end, she complied with the doctors'
    recommendations, even as she described feelings of humiliation and suffering. The doctors
    insisted that she undergo the full course of treatment, disregarding her symptoms and side
    effects. Vivian mentioned that she was the first person to complete eight rounds of the highest
    dose of chemotherapy, treating it like a victory, stating, “I have broken the record.”

    It was clear that the chemotherapy dose was too high given her deteriorating condition.
    Despite her symptoms, the doctors continued to push her through the treatment. They belittled
    her experiences, telling her to think of her hospital stay as “a vacation,” and assured her that
    “she's tough” and can handle it, without ever asking for her input on whether to continue with
    the current dosage or make changes.

    In the end, Vivian passed away. Despite her wishes for a Do Not Resuscitate (DNR) order, a
    medical student advised the code team to perform CPR because “she is research,” completely
    ignoring her code status. Throughout the film, Vivian frequently reflects on her life as a scholar
    and considers how she treated others, acknowledging her own lack of compassion and
    empathy. Perhaps this realization stems from her current experience of being treated by the
    doctors as if they do not care, allowing her to understand what it feels like to be neglected.

    **## 7.1DiscRespPDF.pdf**

    TITLE

    WHAT : REPLY to the TWO Discussion Posts

    FORMAT : APA with In-text Citation and Reference List

    REFERENCES : TWO Peer-Reviewed references per post minimum within last 5
    years

    INCLUDE : Turnitin Report

    \* Please and THANK YOU *

    \_\_\_____________________

    PaTu

    Discussion Post Reply #1

    In the movie Wit, Dr. Vivian Bearing illustrates the five patterns of knowing: empirical, personal,
    ethical, aesthetic, and emancipatory, as she goes through her journey. Vivian, a professor of
    literature, delves into medical research to comprehend her ovarian cancer diagnosis,
    demonstrating the production of empirical knowledge. As is common in the empirical pattern
    presented by Chinn et al. (2013), she aims to understand the scientific aspects of her
    treatment. Vivian begins to approach personal knowing as she reflects on her life and
    relationships. Self-awareness emerges along with the understanding of how her detached
    manner weighs on others, which agrees with the personal pattern of knowing.

    The film showcases healthcare professionals' ethical knowledge through their decisions. Susie
    Monahan, Vivian’s primary nurse, creates a positive impact regarding ethical practice by
    showing nursing advocacy for Vivian's comfort and dignity, most notably at the onset of end-
    of-life discussions (Bosanquet & Nichols, 2001). The medical team's more detached and
    research-focused view, on the other hand, is found to be at odds with Susie's caring approach
    to patient care, which is looked at in terms of the moral implications of patient care by Chinn et
    al. (2013). The film depicts aesthetic knowing in the art of nursing and medicine. The
    involvement of Vivian in her caregivers demonstrates the complex dialogue between clinical
    expertise and empathy, and it also showcases the artfulness of patient care.

    Vivian's confrontation with the power systems in the healthcare system subtly weaves the
    inclusion of emancipatory knowledge into the narrative. Her journey shows the most
    impersonal aspect of the medical institutions, where systemic structures can depersonalize the
    care of patients (Bosanquet & Nichols, 2001). Due to this awareness, there is an invitation to
    have conversations about the importance of transformative practices in terms of patient
    autonomy and humanity that also resonate with the emancipatory pattern of knowing, as
    expounded by Chinn et al. (2013). It entreats the audience to reflect on the current norms and
    the ways in which healthcare can progress to meet individuals’ both emotional and physical
    requirements.

    Wit is based in part on John Donne's poem "Death Be Not Proud," which acts as a central
    motif for Vivian's intellectual and existential journey. She approaches the poem in a scholarly
    way, analyzing its metaphysical conceits without personal involvement. But the themes of the
    poem resonate more intensely since she is on the verge of her own mortality. The metaphorical
    death outlined in the line "Death, thou shalt die" turns from the abstract death theme to offering
    a source of comfort because the death of the physical body promises an existence beyond
    mere physical death (Frankl, 2006). As Vivian progresses toward an understanding of the
    poem, she moves away from intellectualism toward a deeper, more meaningful challenge to her
    mortality.

    Wit is a film demonstrating nursing theories focusing on holistic and patient-centered care. In
    particular, the application of Jean Watson's Theory of Human Caring is evident, as these
    relationships between nurses and patients are authentic. Susie’s genuine concern and
    presence provide emotional support that extends beyond routine medical care, embodying the
    caring factors identified by Meleis (2018). It also aligns with Patricia Benner’s Novice to Expert
    model, highlighting the progression of clinical competence and showing the value of
    experiential learning in making empathetic and skilled practitioners. Through these theoretical
    frameworks, the film suggests showing compassionate, individualized care as a key aspect of
    efficient nursing.

    CasMa

    Discussion Post Reply #2

    The film Wit is touching as it underscores the importance of compassion, empathy, and ethics
    in healthcare. Throughout the film, Chinn and Kramer’s five patterns of knowledge—empiric,
    personal, aesthetic, ethical, and emancipatory—are highlighted.

    Empiric knowledge is shown through monitoring and documenting symptoms, as when Vivian
    used her call bell to report vomiting, prompting the nurse to offer an antiemetic. Personal
    knowing is evident in the empathetic relationship between Vivian and her nurse, Susie, who
    actively listened to Vivian’s feelings. Aesthetic knowing appeared as Susie sensed Vivian's fear
    about death and took time to address her concerns. Ethical knowing was demonstrated when
    Susie advocated for pain management and discussed end-of-life care options. Lastly,
    emancipatory knowing was reflected in how Susie empowered Vivian to have a say in her care,
    including her wishes regarding code status during CPR.

    John Donne's poem "Death Be Not Proud" asserts that death is temporary and does not have
    control over life. The poem encourages us not to give death power or to fear it because of the
    promise of an afterlife. Vivian's initial approach to death attempts to master it and maintain a
    sense of power throughout the process. She views death through the lens of her scholarly
    expertise and employs complex metaphors in her understanding. However, as Vivian's illness
    worsens, she attempts to hide from death—sheltering under her blankets and pillow.
    Eventually, she realizes that she cannot escape death and begins to accept it rather than fear
    it.

    In the film, Jean Watson's Theory of Human Caring is prominently illustrated, emphasizing its
    focus on health promotion and illness prevention. Nurse Susie embodies this holistic approach
    by providing warm and attentive support to Vivian during her illness. Their interactions highlight

    the healing power of empathy and understanding, demonstrating how compassionate care can
    transform patients' lives and foster genuine connections. Additionally, Katharine Kolcaba's
    Comfort Theory provides a deep understanding of end-of-life care by focusing on the essential
    needs of patients. This theory emphasizes holistic comfort, which integrates physical relief
    from pain, emotional and spiritual support, a calming environment, and strong social
    connections. Together, these dimensions contribute to a comprehensive comfort experience for
    patients in their final days.

    I was profoundly disturbed by the manner in which Vivian was treated by the medical
    professionals in the film; she was regarded as though she were merely a subject for scientific
    experimentation. Further research could be conducted to explore the roles of healthcare
    providers in ethical dilemmas, particularly in cases involving terminal diagnoses, and to
    enhance the approaches and management of such situations.

    This film speaks volumes about the unethical care demonstrated by the physicians throughout
    Vivian's treatment. From the very beginning to the very end, she complied with the doctors'
    recommendations, even as she described feelings of humiliation and suffering. The doctors
    insisted that she undergo the full course of treatment, disregarding her symptoms and side
    effects. Vivian mentioned that she was the first person to complete eight rounds of the highest
    dose of chemotherapy, treating it like a victory, stating, “I have broken the record.”

    It was clear that the chemotherapy dose was too high given her deteriorating condition.
    Despite her symptoms, the doctors continued to push her through the treatment. They belittled
    her experiences, telling her to think of her hospital stay as “a vacation,” and assured her that
    “she's tough” and can handle it, without ever asking for her input on whether to continue with
    the current dosage or make changes.

    In the end, Vivian passed away. Despite her wishes for a Do Not Resuscitate (DNR) order, a
    medical student advised the code team to perform CPR because “she is research,” completely
    ignoring her code status. Throughout the film, Vivian frequently reflects on her life as a scholar
    and considers how she treated others, acknowledging her own lack of compassion and
    empathy. Perhaps this realization stems from her current experience of being treated by the
    doctors as if they do not care, allowing her to understand what it feels like to be neglected.