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### **Chapter 10 – Pricing** **Discussion Question 1:** Brayley & McLean (2019) explain several _purposes of pricing_, such as cost recovery, value creation, behavior influence, and equity promotion. ➤ Which of these purposes do you think is most important in public or nonprofit leisure services, an…

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### **Chapter 10 – Pricing**
**Discussion Question 1:**
Brayley & McLean (2019) explain several _purposes of pricing_, such as cost recovery, value creation, behavior influence, and equity promotion.
➤ Which of these purposes do you think is most important in public or nonprofit leisure services, and why?
       Provide an example from sport, tourism, or recreation where pricing supports that goal.
**Discussion Question 2:**
The authors describe _different types of price_—monetary, opportunity, psychological, and effort.
➤ Choose one of these types and discuss how it affects a customer’s willingness to pay.
       How might a manager adjust pricing strategies to address this perception in their organization?
### **???? Chapter 11 – Revenue Management**
**Discussion Question 1:**
Revenue management focuses on maximizing revenue by understanding market demand and optimizing price, rate, and inventory.
➤ How can sport, tourism, or hospitality managers apply these concepts ethically while maintaining service quality and fairness for all customers?
       Give an example of a situation where this balance might be challenging.
**Discussion Question 2:**
Brayley & McLean (2019) introduce _RevPAR_ and _Yield Management_ as tools for monitoring financial performance.
➤ How can data from these tools help managers make better operational decisions?
       Discuss one potential advantage and one limitation of relying on these metrics in leisure or tourism settings.

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