[Solved] Group project

Assignment Prompt & Instructions

**Background**
UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, students will engage in a strategic consulting assignment focused on discovering feasible and sustainable market expansion options for the company. Student teams will work on real-world business challenges provided by UNLO Group, with a focus on developing strategic recommendations grounded in solid research and practical feasibility.
**Assignment Structure**
– Students will be divided into **six** **groups**.
– Issues will be assigned based on company priorities, and may include (but are not limited to):
– Supply Chain Management
– Merchandising Strategy
– International Expansion
– Cultural Diversity Management
Each group will be responsible for the following:
1. **Identify and formulate relevant research questions** based on the assigned company issue.
2. **Collect qualitative insights** through interviews with key stakeholders (internal in Kuwait or external in GCC).
3. **Analyze available company data** provided during the visit and in follow-up communications.
4. **Conduct desk research** to gather relevant industry trends, benchmarks, and best practices.
5. **Propose evidence-based recommendations**, and assess their:
– Organizational impact
– Financial implications
– Consequences across functional departments (e.g., marketing, operations, HR)
**Expected Outcomes**
Each group will deliver a well-reasoned and practical proposal that reflects critical thinking, business acumen, and a forward-looking perspective aligned with UNLO’s strategic vision.