[Solved] WEEK 5 CHFD 211 SOCIAL MEDIA AND MARKETING

Assignment Prompt & Instructions

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– ## CHFD211WEEK5SOCIALMEDIAANDMARKETING.docx

**## CHFD211WEEK5SOCIALMEDIAANDMARKETING.docx**

Assignments Week 5: Assignment 3: Social Media and Marketing

Week 5: Assignment 3: Social Media and Marketing

Top of Form

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| Instructions | |
| **Objectives:** Course Objectives 1, 2 & 4 <br> <br>**Description:**<br>Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:<br>1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?<br>2. Are users interacting with the company on social media? If so, how are they responding?<br>3. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?<br>**Requirements:**<br>· Your paper should be 500-750 words in length.<br>· Please use specific examples (tweets, Facebook posts, etc.).<br>· Please write this paper in essay format, not question and answer format. <br>· At least two sources should be used and <br>[cited in APA 7 Student style](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) **.** List your sources in a references page at the end of your paper. All social media examples should be cited if quoted. <br> <br>· Please review the <br>[Short Essay Rubric](https://myclassroom.apus.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1398596&type=rubric&rCode=00D22884-7DC5-4408-809B-589E36B04C5A-276821) as needed. |
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| Due on Sep 6, 2026 11:55 PM |
| Attachments | |
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| [APA 7 Student Sample Paper](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) | | | |
| [APA 7 Student Sample Paper](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) | | | | | |
| External tools that can review submissions | |

Bottom of Form

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| **Criteria** | **Exemplary** | **Accomplished** | **Developing** | **Beginning** | **Did Not Attempt** | **Criterion Score** |
| Context and Purpose of Writing | 20 points<br>Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work. | 17 points<br>Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context). | 15 points<br>Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience's perceptions and assumptions). | 13 points<br>Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience). | 0 points<br>Did not attempt. | / 20 |
| Content Development | 40 points<br>Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer's understanding, and shaping the whole work. | 34 points<br>Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. | 30 points<br>Uses appropriate and relevant content to develop and explore ideas through most of the work. | 26 points<br>Uses appropriate and relevant content to develop simple ideas in some parts of the work. | 0 points<br>Did not attempt. | / 40 |
| Organization, Formatting, and Style | 20 points<br>Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices. | 17 points<br>Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices. | 15 points<br>Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation. | 13 points<br>Attempts to use a consistent system for basic organization and presentation. | 0 points<br>Did not attempt. | / 20 |
| Writing Quality | 20 points<br>Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error- free. | 17 points<br>Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. | 15 points<br>Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. | 13 points<br>Uses language that sometimes impedes meaning because of errors in usage. | 0 points<br>Did not attempt. | / 20 |

Total

/ 100

**Overall Score**

**Exemplary**

90 points minimum

**Accomplished**

80 points minimum

**Developing**

70 points minimum

**Beginning**

60 points minimum

**Did Not Attempt**

0 points minimum

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**## CHFD211WEEK5SOCIALMEDIAANDMARKETING.docx**

Assignments Week 5: Assignment 3: Social Media and Marketing

Week 5: Assignment 3: Social Media and Marketing

Top of Form

| | | | |
| — | — | — | — |
| Hide Assignment Information |
| Instructions | |
| **Objectives:** Course Objectives 1, 2 & 4 <br> <br>**Description:**<br>Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:<br>1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?<br>2. Are users interacting with the company on social media? If so, how are they responding?<br>3. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?<br>**Requirements:**<br>· Your paper should be 500-750 words in length.<br>· Please use specific examples (tweets, Facebook posts, etc.).<br>· Please write this paper in essay format, not question and answer format. <br>· At least two sources should be used and <br>[cited in APA 7 Student style](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) **.** List your sources in a references page at the end of your paper. All social media examples should be cited if quoted. <br> <br>· Please review the <br>[Short Essay Rubric](https://myclassroom.apus.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1398596&type=rubric&rCode=00D22884-7DC5-4408-809B-589E36B04C5A-276821) as needed. |
| · | |
| Due on Sep 6, 2026 11:55 PM |
| Attachments | |
| | | | | |
| — | — | — | — |
| | | | | |
| — | — | — | — |
| [APA 7 Student Sample Paper](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) | | | |
| [APA 7 Student Sample Paper](https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html) | | | | | |
| External tools that can review submissions | |

Bottom of Form

| | | | | | | |
| — | — | — | — | — | — | — |
| **Criteria** | **Exemplary** | **Accomplished** | **Developing** | **Beginning** | **Did Not Attempt** | **Criterion Score** |
| Context and Purpose of Writing | 20 points<br>Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work. | 17 points<br>Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context). | 15 points<br>Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience's perceptions and assumptions). | 13 points<br>Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience). | 0 points<br>Did not attempt. | / 20 |
| Content Development | 40 points<br>Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer's understanding, and shaping the whole work. | 34 points<br>Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work. | 30 points<br>Uses appropriate and relevant content to develop and explore ideas through most of the work. | 26 points<br>Uses appropriate and relevant content to develop simple ideas in some parts of the work. | 0 points<br>Did not attempt. | / 40 |
| Organization, Formatting, and Style | 20 points<br>Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices. | 17 points<br>Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices. | 15 points<br>Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation. | 13 points<br>Attempts to use a consistent system for basic organization and presentation. | 0 points<br>Did not attempt. | / 20 |
| Writing Quality | 20 points<br>Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error- free. | 17 points<br>Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. | 15 points<br>Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. | 13 points<br>Uses language that sometimes impedes meaning because of errors in usage. | 0 points<br>Did not attempt. | / 20 |

Total

/ 100

**Overall Score**

**Exemplary**

90 points minimum

**Accomplished**

80 points minimum

**Developing**

70 points minimum

**Beginning**

60 points minimum

**Did Not Attempt**

0 points minimum

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