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  • [Solved] INT220 Mod 3 Assigntment

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    In-depth study guidance and analytical solution covering INT220 Mod 3 Assigntment.

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    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Group project

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    **Background** UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, students will engage in a strategic consulting assignment focused on discovering feasible and sustainable market expansion opt…

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    **Background**
    UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, students will engage in a strategic consulting assignment focused on discovering feasible and sustainable market expansion options for the company. Student teams will work on real-world business challenges provided by UNLO Group, with a focus on developing strategic recommendations grounded in solid research and practical feasibility.
    **Assignment Structure**
    – Students will be divided into **six** **groups**.
    – Issues will be assigned based on company priorities, and may include (but are not limited to):
    – Supply Chain Management
    – Merchandising Strategy
    – International Expansion
    – Cultural Diversity Management
    Each group will be responsible for the following:
    1. **Identify and formulate relevant research questions** based on the assigned company issue.
    2. **Collect qualitative insights** through interviews with key stakeholders (internal in Kuwait or external in GCC).
    3. **Analyze available company data** provided during the visit and in follow-up communications.
    4. **Conduct desk research** to gather relevant industry trends, benchmarks, and best practices.
    5. **Propose evidence-based recommendations**, and assess their:
    – Organizational impact
    – Financial implications
    – Consequences across functional departments (e.g., marketing, operations, HR)
    **Expected Outcomes**
    Each group will deliver a well-reasoned and practical proposal that reflects critical thinking, business acumen, and a forward-looking perspective aligned with UNLO’s strategic vision.

  • [Solved] Case Study

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    answering the case by applying all the digital transformation tools – ## Digitaltranformationtools.docx – UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf **## Digitaltranformationtools.docx** Chapter 1: The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Val…

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    Immediate access to the full model answer, formatted citations, and rubric breakdown.

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    Have this question answered from scratch according to your specific instructions and deadline.

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    Assignment Prompt & Instructions

    answering the case by applying all the digital transformation tools

    – ## Digitaltranformationtools.docx

    – UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf

    **## Digitaltranformationtools.docx**

    Chapter 1: The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value

    This chapter introduces the five domains of digital transformation: customers, competition, data, innovation, and value. It explains how digital technologies are changing strategic assumptions in each domain, from mass-market customers to networked ones, from linear competition to fluid industries, from data as a cost to an asset, from intuition-based innovation to rapid experimentation, and from static value propositions to evolving ones. The chapter presents the digital transformation playbook as a framework for rethinking business strategy.

    No tools in this chapter.

    Mini Case: GlobalTech Corp. – Adapting to Digital Shifts
    GlobalTech Corp. is a traditional electronics manufacturer facing declining sales due to digital disruptions. Their products are outdated, competition is fierce from online platforms, and customer behaviors have shifted to digital networks. The CEO needs a holistic strategy to transform the business across all domains.

    Solution Using Chapter 1 Framework:
    Apply the five domains to rethink strategy

    :

    · Customers: Shift from mass-market to networked customers by building engagement platforms

    · Competition: Move from linear to fluid competition by exploring platform models

    · Data: Treat data as an asset for insights and personalization

    · Innovation: Adopt rapid experimentation for new products

    · Value: Evolve value propositions to meet changing needs.

    · Overall recommendation: Conduct a self-assessment (from the book's conclusion) to prioritize domains. Implement changes incrementally, starting with customer networks to drive growth

    Chapter 2: Harness Customer Networks

    This chapter explores how customers have shifted from passive mass-market actors to dynamic networks. It covers the customer network paradigm, the marketing funnel and path to purchase, and five core behaviors (access, engage, customize, connect, collaborate). Businesses must rethink relationships to co-create value.

    Tool: Customer Network Strategy Generator
    It is designed to help you develop new strategic ideas for engaging and creating value with networked customers. It does this by linking your own business objectives to the core behaviors of customer networks that we have examined in this chapter. It can be used to generate new marketing communications and customer experiences as well as new product and service innovations

    .

    · 5 Steps:

    Step 1: Objective Setting – Define the objectives you hope to achieve for your business with any new customer strategy you develop (direct objectives and higher-order objectives).

    · Step 2: Customer Selection and Focusing – Get a clear picture of customers that you are seeking to address – qualify each customer segment (unique objectives, value propositions, barriers to success).

    Step 3: Strategy Selection – Derive strategies from the 5 core customer network behaviors (access, engage, customize, connect, collaborate).

    · Step 4: Concept Generation – A specific, concrete idea for a product, service, communication, experience, or interaction (questions for each strategy).

    · Step 5: Defining Impact – Bring each of your ideas back to the business objectives you set for yourself in step 1 (how to know if objectives are achieved, measurement).

    Mini Case: FitLife App – Boosting User Engagement
    FitLife is a fitness tracking app with 10,000 users but low retention (only 20% active monthly). Users are not networked; they use the app individually. The company wants to increase engagement and loyalty through customer networks.

    Solution Using Customer Network Strategy Generator:

    Step 1: Objective Setting: Direct objectives – Increase monthly active users by 40% and retention by 30%. Higher-order objectives – Build a community for data sharing and partnerships.

    Step 2: Customer Selection and Focusing: Target casual users (unique objective: motivation; value proposition: easy tracking; barriers: lack of social features). Target fitness enthusiasts (unique objective: competition; value proposition: challenges; barriers: isolation).

    · Step 3: Strategy Selection: Access (easier app use), Engage (motivational content), Connect (social sharing).

    Step 4: Concept Generation: Access – Add voice commands for hands-free logging. Engage – Weekly video tips from trainers. Connect – Leaderboards and friend challenges.

    · Step 5: Defining Impact: Measure user growth and retention via app analytics; if engagement rises, objectives met through advocacy.

    Chapter 3: Build Platforms, Not Just Products

    This chapter examines the rise of platform business models, where businesses facilitate interactions between distinct customer types. It covers types of platforms (exchanges, transaction systems, ad-supported media, standards), network effects, the platform spectrum, and competitive benefits. Digital technologies enable frictionless growth.

    Tools: Platform Business Model Map and Competitive Value Train

    · Platform Business Model Map: The Model Map to answer these important questions: Whom do you need to bring on board to make your platform work? How will you monetize? Who are your most important customers? (These are likely both the primary payer and the linchpin.) Is your business model in balance? Does each party receive enough value to attract its participation? Does each party contribute enough value to justify its inclusion?

    · Chart Setup: Fill out a chart with seven questions (distinct customer types, value received/provided, value to/from platform, attraction, profiles like linchpin, payer, primary payer, sweetener).

    · Map Drawing: 5 steps (names, shapes, attraction, value received, value provided).

    · Shapes and Arrows: Circle for platform, diamonds for payers, squares for sweeteners, spikes for attraction, arrows for value exchange (bold for monetary, parentheses for platform value).

    · Competitive Value Train: It helps analyze competition and leverage between a firm and its business partners, direct rivals, and asymmetric competitors in a supply chain, and their potential substitutes, by mapping how a particular product or service reaches a particular group of customers

    .

    · Step 1: Start with a horizontal train jumping over its current partners or firms leading to a final consumer on the right (originator, producer, distributor).

    · Step 2: Add competitors (symmetric below each car, asymmetric above).

    · Two Rules of Power: Principle 1: Power to the unique value creator. Principle 2: Power to the ends.

    · Uses: Clarify key dynamics, predict moves, analyze disintermediation/shifts.

    Mini Case: RideShare Co. – Expanding a Ride-Hailing Platform
    RideShare Co. is a ride-hailing platform connecting drivers and riders, but faces competition from taxis and new entrants. They want to analyze their platform model and competitive position to grow.

    Solution Using Tools:

    · Platform Business Model Map:

    Chart Setup: Distinct types – Riders (payers), Drivers (sweeteners). Value received – Riders get rides (monetary to drivers); Drivers get fares (monetary from riders). Attraction – Riders attract drivers (2 spikes); Drivers attract riders (2 spikes). Profiles – Riders as primary payer; Drivers as sweetener

    .

    · Map Drawing: Platform center (circle). Riders right (diamond). Drivers left (square). Spikes and arrows show balanced exchange.

    · Analysis: Model is balanced; add advertisers for promotions to boost indirect effects.

    · Competitive Value Train

    :

    · Step 1: Train – Originator (app developers), Producer (RideShare), Distributor (drivers to riders).

    · Step 2: Symmetric competitors below (other ride-hailers); Asymmetric above (taxis, public transit).

    · Analysis: Power at ends (drivers/riders); predict disintermediation by taxis; shift to unique features like eco-rides.

    Chapter 4: Turn Data Into Assets

    This chapter discusses data as an intangible asset, gathering diverse data types, predictive use, innovation, behavioral focus, and combining silos. It covers big data trends (unstructured data, capabilities, cloud) and myths. Sources include customer exchanges, partners, public data, and purchases.

    Tool: Data Value Generator
    Step 1: Define area of impact (specific business unit, division, or new venture). Step 2: Value Template Selection (Insights, Targeting, Personalization, Context). Step 3: Concept Generation – Ideate specific ways that data could deliver more value to your customers and your business. Step 4: Data Audit – Assemble the required data for the selected strategy (survey existing data, identify gaps, ways to fill them). Step 5: Execution plan – Put the strategy to use in the work of your organization (technical issues, business processes, testing, sharing learning).

    Mini Case: RetailChain – Improving Customer Insights
    RetailChain has sales data but struggles with personalization. They want to use data for better targeting and insights to boost sales.

    Solution Using Data Value Generator:

    · Step 1: Define Area of Impact: Focus on online sales division for personalization.

    · Step 2: Value Template Selection: Targeting and Personalization.

    · Step 3: Concept Generation: Use purchase history for product recommendations; send personalized e-mails.

    · Step 4: Data Audit: Existing – Transaction logs. Gaps – Behavioral data (e.g., browsing). Fill via partnerships with analytics firms.

    · Step 5: Execution Plan: Integrate via cloud tools; test A/B e-mails; measure conversion rates.

    Chapter 5: Innovate by Rapid Experimentation

    This chapter covers innovation shifts from intuition to learning via experimentation. It explains convergent (for optimization) and divergent (for exploration) experiments, seven principles, and scaling paths.

    Tools: Convergent Experimental Method and Divergent Experimental Method

    · Convergent Experimental Method: This experimental method is particularly useful for innovating on existing products, services, and processes; for optimizing and continually improving them; and for comparing versions in the later stages of an innovation process.

    · Step 1: Define the question you are seeking to answer (causal, specific).

    · Step 2: Select who will conduct the experiment.

    · Step 3: Randomize Your Test and Control (population, assign groups).

    · Step 4: Validate Your Sample (statistically valid size).

    · Step 5: Test and Analyze (run test, measure differences).

    · Step 6: Decide (based on findings).

    · Step 7: Share Learning.

    · Divergent Experimental Method: This method is particularly useful for innovations that are less defined from the outset, such as new products, services, and business processes for your organization.

    · Step 1: Define the problem (rooted in customer need, quantified goal, limits).

    · Step 2: Set Limits (time, money, scope).

    · Step 3: Pick Your People (small team, diversity).

    · Step 4: Observe (deepen understanding, broaden ideas).

    · Step 5: Generate More than One Solution.

    · Step 6: Build an MVP (minimum viable prototype).

    · Step 7: Field Test (validate assumptions).

    · Step 8: Decide (proceed, pivot, prepare to launch, pull plug).

    · Step 9: Scale Up (translate to full release).

    · Step 10: Share Learning.

    Mini Case: FoodApp – Testing New Features
    FoodApp delivers meals but wants to innovate with a subscription model. They need to experiment to validate ideas.

    Solution Using Tools:

    · Convergent Experimental Method:

    · Step 1: Question – Does a discounted subscription increase orders by 20%?

    · Step 2: Conduct by marketing team.

    · Step 3: Randomize 1,000 users into test (subscription offer) and control group

    .

    · Step 4: Sample size valid (n=500 each).

    · Step 5: Test; analyze order increases.

    · Step 6: If positive, launch.

    · Step 7: Share results internally.

    · Divergent Experimental Method:

    · Step 1: Problem – Improve meal customization for health-focused users.

    · Step 2: Limits – 3 months, $50K.

    · Step 3: Small diverse team.

    · Step 4: Observe user feedback.

    · Step 5: Generate ideas (e.g., nutrition tracking).

    · Step 6: Build MVP app feature.

    · Step 7: Field test with 100 users.

    · Step 8: Proceed if validated.

    · Step 9: Scale to full app.

    · Step 10: Share learnings.

    Chapter 6: Adapt Your Value Proposition

    This chapter discusses adapting value propositions as customer needs change. It covers concepts of market value, routes out of decline, and the roadmap tool.

    Tool: Value Proposition Roadmap

    1. Define key customer types based on the value received

    . 2. Define the value received by each customer, by considering the types of jobs they want to get done and the specific value elements (or valued benefits) that they get from your business. Consolidate these into an overall value proposition for each customer group

    . 3. Identify emerging threats (new tech/substitutes, changing customer needs, new competitors and substitutes) that could undermine your existing value

    . 4. Assess the strength of each existing value element. Consider how each one could increase/decrease in value to the customer, and if overall it’s strong, challenged or disrupted

    . 5. Identify new value elements that you could offer

    . 6. Organize all the value elements into 4 columns: (i) core elements to build on, (ii) weakened elements to strengthen, (iii) disrupted elements to deprioritize, (iv) new elements to create. Then develop an overall new value propositions for each customer type.

    Mini Case: BookStore Inc. – Evolving in the Digital Age
    BookStore Inc. sells physical books but faces e-book competition. They need to adapt their value proposition.

    Solution Using Value Proposition Roadmap:

    · Step 1: Key types – Casual readers, Avid collectors.

    · Step 2: Value – Casual: Convenience; Avid: Rarity/experience.

    · Step 3: Threats – E-books, online retailers.

    · Step 4: Assess – Core: Community events (strong); Weakened: Physical selection (challenged).

    · Step 5: New elements – Digital subscriptions.

    · Step 6: Organize – Build on community; Strengthen selection via partnerships; Deprioritize outdated inventory; Create digital access. New propositions: "Hybrid reading experience" for both.

    Chapter 7: Mastering Disruptive Business Models

    This chapter covers disruption theories, variables, and tools for assessment and response

    .

    Tools: Disruptive Business Model Map and Disruptive Response Planner

    · Disruptive Business Model Map: A strategy-mapping tool to help you assess if a new challenger is potentially disruptive

    .

    · Step 1: Define the challenger (key offerings, unique aspects).

    · Step 2: Define the incumbent(s).

    · Step 3: Define the target customer(s) of the challenger

    .

    · Step 4: Assess the value proposition differential (value offered by challenger vs. incumbent, differences).

    · Step 5: Assess the value network differential (enabling elements, differences, barriers).

    · Step 6: 2-part Test (huge value proposition differential? Huge value network differential creating barrier?).

    · Disruptive Response Planner: To map out your options to a potential disrupter.

    · Step 1: Identify how the disrupter is likely to enter the market (outside-in or inside-out).

    · Step 2: Disruptive scope (use cases, customer segments, network effects).

    · Step 3: Other incumbents (industries affected, responses).

    · Step 4: Six Incumbent Responses to Disruption (becoming the disrupter, mitigate losses, plan for fast exit).

    Mini Case: TaxiCo – Responding to Ride-Hailing Disruption
    TaxiCo faces disruption from a new ride-hailing app. They need to assess and plan a response.

    Solution Using Tools:

    · Disruptive Business Model Map:

    · Step 1: Challenger – Ride-hailing app (on-demand, cheaper rides).

    · Step 2: Incumbent – TaxiCo.

    · Step 3: Target customers – Urban commuters.

    · Step 4: Differential – Challenger offers convenience vs. TaxiCo's hail-based service.

    · Step 5: Network – Challenger uses apps/drivers; barrier for TaxiCo to replicate.

    · Step 6: Test – Huge differentials; disruptive threat.

    · Disruptive Response Planner:

    · Step 1: Inside-out entry (targeting TaxiCo's customers).

    · Step 2: Scope – High for urban users; network effects amplify.

    · Step 3: Other incumbents – Public transit affected.

    · Step 4: Response – Become the disrupter by launching own app; mitigate losses by targeting loyal customers.

    **UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/um-msm-kuwait-mm4-dtb-casestudyforfinalexam-nov2025-pdf)

    **UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/um-msm-kuwait-mm4-dtb-casestudyforfinalexam-nov2025-pdf)

    **## Digitaltranformationtools.docx**

    Chapter 1: The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value

    This chapter introduces the five domains of digital transformation: customers, competition, data, innovation, and value. It explains how digital technologies are changing strategic assumptions in each domain, from mass-market customers to networked ones, from linear competition to fluid industries, from data as a cost to an asset, from intuition-based innovation to rapid experimentation, and from static value propositions to evolving ones. The chapter presents the digital transformation playbook as a framework for rethinking business strategy.

    No tools in this chapter.

    Mini Case: GlobalTech Corp. – Adapting to Digital Shifts
    GlobalTech Corp. is a traditional electronics manufacturer facing declining sales due to digital disruptions. Their products are outdated, competition is fierce from online platforms, and customer behaviors have shifted to digital networks. The CEO needs a holistic strategy to transform the business across all domains.

    Solution Using Chapter 1 Framework:
    Apply the five domains to rethink strategy

    :

    · Customers: Shift from mass-market to networked customers by building engagement platforms

    · Competition: Move from linear to fluid competition by exploring platform models

    · Data: Treat data as an asset for insights and personalization

    · Innovation: Adopt rapid experimentation for new products

    · Value: Evolve value propositions to meet changing needs.

    · Overall recommendation: Conduct a self-assessment (from the book's conclusion) to prioritize domains. Implement changes incrementally, starting with customer networks to drive growth

    Chapter 2: Harness Customer Networks

    This chapter explores how customers have shifted from passive mass-market actors to dynamic networks. It covers the customer network paradigm, the marketing funnel and path to purchase, and five core behaviors (access, engage, customize, connect, collaborate). Businesses must rethink relationships to co-create value.

    Tool: Customer Network Strategy Generator
    It is designed to help you develop new strategic ideas for engaging and creating value with networked customers. It does this by linking your own business objectives to the core behaviors of customer networks that we have examined in this chapter. It can be used to generate new marketing communications and customer experiences as well as new product and service innovations

    .

    · 5 Steps:

    Step 1: Objective Setting – Define the objectives you hope to achieve for your business with any new customer strategy you develop (direct objectives and higher-order objectives).

    · Step 2: Customer Selection and Focusing – Get a clear picture of customers that you are seeking to address – qualify each customer segment (unique objectives, value propositions, barriers to success).

    Step 3: Strategy Selection – Derive strategies from the 5 core customer network behaviors (access, engage, customize, connect, collaborate).

    · Step 4: Concept Generation – A specific, concrete idea for a product, service, communication, experience, or interaction (questions for each strategy).

    · Step 5: Defining Impact – Bring each of your ideas back to the business objectives you set for yourself in step 1 (how to know if objectives are achieved, measurement).

    Mini Case: FitLife App – Boosting User Engagement
    FitLife is a fitness tracking app with 10,000 users but low retention (only 20% active monthly). Users are not networked; they use the app individually. The company wants to increase engagement and loyalty through customer networks.

    Solution Using Customer Network Strategy Generator:

    Step 1: Objective Setting: Direct objectives – Increase monthly active users by 40% and retention by 30%. Higher-order objectives – Build a community for data sharing and partnerships.

    Step 2: Customer Selection and Focusing: Target casual users (unique objective: motivation; value proposition: easy tracking; barriers: lack of social features). Target fitness enthusiasts (unique objective: competition; value proposition: challenges; barriers: isolation).

    · Step 3: Strategy Selection: Access (easier app use), Engage (motivational content), Connect (social sharing).

    Step 4: Concept Generation: Access – Add voice commands for hands-free logging. Engage – Weekly video tips from trainers. Connect – Leaderboards and friend challenges.

    · Step 5: Defining Impact: Measure user growth and retention via app analytics; if engagement rises, objectives met through advocacy.

    Chapter 3: Build Platforms, Not Just Products

    This chapter examines the rise of platform business models, where businesses facilitate interactions between distinct customer types. It covers types of platforms (exchanges, transaction systems, ad-supported media, standards), network effects, the platform spectrum, and competitive benefits. Digital technologies enable frictionless growth.

    Tools: Platform Business Model Map and Competitive Value Train

    · Platform Business Model Map: The Model Map to answer these important questions: Whom do you need to bring on board to make your platform work? How will you monetize? Who are your most important customers? (These are likely both the primary payer and the linchpin.) Is your business model in balance? Does each party receive enough value to attract its participation? Does each party contribute enough value to justify its inclusion?

    · Chart Setup: Fill out a chart with seven questions (distinct customer types, value received/provided, value to/from platform, attraction, profiles like linchpin, payer, primary payer, sweetener).

    · Map Drawing: 5 steps (names, shapes, attraction, value received, value provided).

    · Shapes and Arrows: Circle for platform, diamonds for payers, squares for sweeteners, spikes for attraction, arrows for value exchange (bold for monetary, parentheses for platform value).

    · Competitive Value Train: It helps analyze competition and leverage between a firm and its business partners, direct rivals, and asymmetric competitors in a supply chain, and their potential substitutes, by mapping how a particular product or service reaches a particular group of customers

    .

    · Step 1: Start with a horizontal train jumping over its current partners or firms leading to a final consumer on the right (originator, producer, distributor).

    · Step 2: Add competitors (symmetric below each car, asymmetric above).

    · Two Rules of Power: Principle 1: Power to the unique value creator. Principle 2: Power to the ends.

    · Uses: Clarify key dynamics, predict moves, analyze disintermediation/shifts.

    Mini Case: RideShare Co. – Expanding a Ride-Hailing Platform
    RideShare Co. is a ride-hailing platform connecting drivers and riders, but faces competition from taxis and new entrants. They want to analyze their platform model and competitive position to grow.

    Solution Using Tools:

    · Platform Business Model Map:

    Chart Setup: Distinct types – Riders (payers), Drivers (sweeteners). Value received – Riders get rides (monetary to drivers); Drivers get fares (monetary from riders). Attraction – Riders attract drivers (2 spikes); Drivers attract riders (2 spikes). Profiles – Riders as primary payer; Drivers as sweetener

    .

    · Map Drawing: Platform center (circle). Riders right (diamond). Drivers left (square). Spikes and arrows show balanced exchange.

    · Analysis: Model is balanced; add advertisers for promotions to boost indirect effects.

    · Competitive Value Train

    :

    · Step 1: Train – Originator (app developers), Producer (RideShare), Distributor (drivers to riders).

    · Step 2: Symmetric competitors below (other ride-hailers); Asymmetric above (taxis, public transit).

    · Analysis: Power at ends (drivers/riders); predict disintermediation by taxis; shift to unique features like eco-rides.

    Chapter 4: Turn Data Into Assets

    This chapter discusses data as an intangible asset, gathering diverse data types, predictive use, innovation, behavioral focus, and combining silos. It covers big data trends (unstructured data, capabilities, cloud) and myths. Sources include customer exchanges, partners, public data, and purchases.

    Tool: Data Value Generator
    Step 1: Define area of impact (specific business unit, division, or new venture). Step 2: Value Template Selection (Insights, Targeting, Personalization, Context). Step 3: Concept Generation – Ideate specific ways that data could deliver more value to your customers and your business. Step 4: Data Audit – Assemble the required data for the selected strategy (survey existing data, identify gaps, ways to fill them). Step 5: Execution plan – Put the strategy to use in the work of your organization (technical issues, business processes, testing, sharing learning).

    Mini Case: RetailChain – Improving Customer Insights
    RetailChain has sales data but struggles with personalization. They want to use data for better targeting and insights to boost sales.

    Solution Using Data Value Generator:

    · Step 1: Define Area of Impact: Focus on online sales division for personalization.

    · Step 2: Value Template Selection: Targeting and Personalization.

    · Step 3: Concept Generation: Use purchase history for product recommendations; send personalized e-mails.

    · Step 4: Data Audit: Existing – Transaction logs. Gaps – Behavioral data (e.g., browsing). Fill via partnerships with analytics firms.

    · Step 5: Execution Plan: Integrate via cloud tools; test A/B e-mails; measure conversion rates.

    Chapter 5: Innovate by Rapid Experimentation

    This chapter covers innovation shifts from intuition to learning via experimentation. It explains convergent (for optimization) and divergent (for exploration) experiments, seven principles, and scaling paths.

    Tools: Convergent Experimental Method and Divergent Experimental Method

    · Convergent Experimental Method: This experimental method is particularly useful for innovating on existing products, services, and processes; for optimizing and continually improving them; and for comparing versions in the later stages of an innovation process.

    · Step 1: Define the question you are seeking to answer (causal, specific).

    · Step 2: Select who will conduct the experiment.

    · Step 3: Randomize Your Test and Control (population, assign groups).

    · Step 4: Validate Your Sample (statistically valid size).

    · Step 5: Test and Analyze (run test, measure differences).

    · Step 6: Decide (based on findings).

    · Step 7: Share Learning.

    · Divergent Experimental Method: This method is particularly useful for innovations that are less defined from the outset, such as new products, services, and business processes for your organization.

    · Step 1: Define the problem (rooted in customer need, quantified goal, limits).

    · Step 2: Set Limits (time, money, scope).

    · Step 3: Pick Your People (small team, diversity).

    · Step 4: Observe (deepen understanding, broaden ideas).

    · Step 5: Generate More than One Solution.

    · Step 6: Build an MVP (minimum viable prototype).

    · Step 7: Field Test (validate assumptions).

    · Step 8: Decide (proceed, pivot, prepare to launch, pull plug).

    · Step 9: Scale Up (translate to full release).

    · Step 10: Share Learning.

    Mini Case: FoodApp – Testing New Features
    FoodApp delivers meals but wants to innovate with a subscription model. They need to experiment to validate ideas.

    Solution Using Tools:

    · Convergent Experimental Method:

    · Step 1: Question – Does a discounted subscription increase orders by 20%?

    · Step 2: Conduct by marketing team.

    · Step 3: Randomize 1,000 users into test (subscription offer) and control group

    .

    · Step 4: Sample size valid (n=500 each).

    · Step 5: Test; analyze order increases.

    · Step 6: If positive, launch.

    · Step 7: Share results internally.

    · Divergent Experimental Method:

    · Step 1: Problem – Improve meal customization for health-focused users.

    · Step 2: Limits – 3 months, $50K.

    · Step 3: Small diverse team.

    · Step 4: Observe user feedback.

    · Step 5: Generate ideas (e.g., nutrition tracking).

    · Step 6: Build MVP app feature.

    · Step 7: Field test with 100 users.

    · Step 8: Proceed if validated.

    · Step 9: Scale to full app.

    · Step 10: Share learnings.

    Chapter 6: Adapt Your Value Proposition

    This chapter discusses adapting value propositions as customer needs change. It covers concepts of market value, routes out of decline, and the roadmap tool.

    Tool: Value Proposition Roadmap

    1. Define key customer types based on the value received

    . 2. Define the value received by each customer, by considering the types of jobs they want to get done and the specific value elements (or valued benefits) that they get from your business. Consolidate these into an overall value proposition for each customer group

    . 3. Identify emerging threats (new tech/substitutes, changing customer needs, new competitors and substitutes) that could undermine your existing value

    . 4. Assess the strength of each existing value element. Consider how each one could increase/decrease in value to the customer, and if overall it’s strong, challenged or disrupted

    . 5. Identify new value elements that you could offer

    . 6. Organize all the value elements into 4 columns: (i) core elements to build on, (ii) weakened elements to strengthen, (iii) disrupted elements to deprioritize, (iv) new elements to create. Then develop an overall new value propositions for each customer type.

    Mini Case: BookStore Inc. – Evolving in the Digital Age
    BookStore Inc. sells physical books but faces e-book competition. They need to adapt their value proposition.

    Solution Using Value Proposition Roadmap:

    · Step 1: Key types – Casual readers, Avid collectors.

    · Step 2: Value – Casual: Convenience; Avid: Rarity/experience.

    · Step 3: Threats – E-books, online retailers.

    · Step 4: Assess – Core: Community events (strong); Weakened: Physical selection (challenged).

    · Step 5: New elements – Digital subscriptions.

    · Step 6: Organize – Build on community; Strengthen selection via partnerships; Deprioritize outdated inventory; Create digital access. New propositions: "Hybrid reading experience" for both.

    Chapter 7: Mastering Disruptive Business Models

    This chapter covers disruption theories, variables, and tools for assessment and response

    .

    Tools: Disruptive Business Model Map and Disruptive Response Planner

    · Disruptive Business Model Map: A strategy-mapping tool to help you assess if a new challenger is potentially disruptive

    .

    · Step 1: Define the challenger (key offerings, unique aspects).

    · Step 2: Define the incumbent(s).

    · Step 3: Define the target customer(s) of the challenger

    .

    · Step 4: Assess the value proposition differential (value offered by challenger vs. incumbent, differences).

    · Step 5: Assess the value network differential (enabling elements, differences, barriers).

    · Step 6: 2-part Test (huge value proposition differential? Huge value network differential creating barrier?).

    · Disruptive Response Planner: To map out your options to a potential disrupter.

    · Step 1: Identify how the disrupter is likely to enter the market (outside-in or inside-out).

    · Step 2: Disruptive scope (use cases, customer segments, network effects).

    · Step 3: Other incumbents (industries affected, responses).

    · Step 4: Six Incumbent Responses to Disruption (becoming the disrupter, mitigate losses, plan for fast exit).

    Mini Case: TaxiCo – Responding to Ride-Hailing Disruption
    TaxiCo faces disruption from a new ride-hailing app. They need to assess and plan a response.

    Solution Using Tools:

    · Disruptive Business Model Map:

    · Step 1: Challenger – Ride-hailing app (on-demand, cheaper rides).

    · Step 2: Incumbent – TaxiCo.

    · Step 3: Target customers – Urban commuters.

    · Step 4: Differential – Challenger offers convenience vs. TaxiCo's hail-based service.

    · Step 5: Network – Challenger uses apps/drivers; barrier for TaxiCo to replicate.

    · Step 6: Test – Huge differentials; disruptive threat.

    · Disruptive Response Planner:

    · Step 1: Inside-out entry (targeting TaxiCo's customers).

    · Step 2: Scope – High for urban users; network effects amplify.

    · Step 3: Other incumbents – Public transit affected.

    · Step 4: Response – Become the disrupter by launching own app; mitigate losses by targeting loyal customers.

    **UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf**

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    **## Digitaltranformationtools.docx**

    Chapter 1: The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value

    This chapter introduces the five domains of digital transformation: customers, competition, data, innovation, and value. It explains how digital technologies are changing strategic assumptions in each domain, from mass-market customers to networked ones, from linear competition to fluid industries, from data as a cost to an asset, from intuition-based innovation to rapid experimentation, and from static value propositions to evolving ones. The chapter presents the digital transformation playbook as a framework for rethinking business strategy.

    No tools in this chapter.

    Mini Case: GlobalTech Corp. – Adapting to Digital Shifts
    GlobalTech Corp. is a traditional electronics manufacturer facing declining sales due to digital disruptions. Their products are outdated, competition is fierce from online platforms, and customer behaviors have shifted to digital networks. The CEO needs a holistic strategy to transform the business across all domains.

    Solution Using Chapter 1 Framework:
    Apply the five domains to rethink strategy

    :

    · Customers: Shift from mass-market to networked customers by building engagement platforms

    · Competition: Move from linear to fluid competition by exploring platform models

    · Data: Treat data as an asset for insights and personalization

    · Innovation: Adopt rapid experimentation for new products

    · Value: Evolve value propositions to meet changing needs.

    · Overall recommendation: Conduct a self-assessment (from the book's conclusion) to prioritize domains. Implement changes incrementally, starting with customer networks to drive growth

    Chapter 2: Harness Customer Networks

    This chapter explores how customers have shifted from passive mass-market actors to dynamic networks. It covers the customer network paradigm, the marketing funnel and path to purchase, and five core behaviors (access, engage, customize, connect, collaborate). Businesses must rethink relationships to co-create value.

    Tool: Customer Network Strategy Generator
    It is designed to help you develop new strategic ideas for engaging and creating value with networked customers. It does this by linking your own business objectives to the core behaviors of customer networks that we have examined in this chapter. It can be used to generate new marketing communications and customer experiences as well as new product and service innovations

    .

    · 5 Steps:

    Step 1: Objective Setting – Define the objectives you hope to achieve for your business with any new customer strategy you develop (direct objectives and higher-order objectives).

    · Step 2: Customer Selection and Focusing – Get a clear picture of customers that you are seeking to address – qualify each customer segment (unique objectives, value propositions, barriers to success).

    Step 3: Strategy Selection – Derive strategies from the 5 core customer network behaviors (access, engage, customize, connect, collaborate).

    · Step 4: Concept Generation – A specific, concrete idea for a product, service, communication, experience, or interaction (questions for each strategy).

    · Step 5: Defining Impact – Bring each of your ideas back to the business objectives you set for yourself in step 1 (how to know if objectives are achieved, measurement).

    Mini Case: FitLife App – Boosting User Engagement
    FitLife is a fitness tracking app with 10,000 users but low retention (only 20% active monthly). Users are not networked; they use the app individually. The company wants to increase engagement and loyalty through customer networks.

    Solution Using Customer Network Strategy Generator:

    Step 1: Objective Setting: Direct objectives – Increase monthly active users by 40% and retention by 30%. Higher-order objectives – Build a community for data sharing and partnerships.

    Step 2: Customer Selection and Focusing: Target casual users (unique objective: motivation; value proposition: easy tracking; barriers: lack of social features). Target fitness enthusiasts (unique objective: competition; value proposition: challenges; barriers: isolation).

    · Step 3: Strategy Selection: Access (easier app use), Engage (motivational content), Connect (social sharing).

    Step 4: Concept Generation: Access – Add voice commands for hands-free logging. Engage – Weekly video tips from trainers. Connect – Leaderboards and friend challenges.

    · Step 5: Defining Impact: Measure user growth and retention via app analytics; if engagement rises, objectives met through advocacy.

    Chapter 3: Build Platforms, Not Just Products

    This chapter examines the rise of platform business models, where businesses facilitate interactions between distinct customer types. It covers types of platforms (exchanges, transaction systems, ad-supported media, standards), network effects, the platform spectrum, and competitive benefits. Digital technologies enable frictionless growth.

    Tools: Platform Business Model Map and Competitive Value Train

    · Platform Business Model Map: The Model Map to answer these important questions: Whom do you need to bring on board to make your platform work? How will you monetize? Who are your most important customers? (These are likely both the primary payer and the linchpin.) Is your business model in balance? Does each party receive enough value to attract its participation? Does each party contribute enough value to justify its inclusion?

    · Chart Setup: Fill out a chart with seven questions (distinct customer types, value received/provided, value to/from platform, attraction, profiles like linchpin, payer, primary payer, sweetener).

    · Map Drawing: 5 steps (names, shapes, attraction, value received, value provided).

    · Shapes and Arrows: Circle for platform, diamonds for payers, squares for sweeteners, spikes for attraction, arrows for value exchange (bold for monetary, parentheses for platform value).

    · Competitive Value Train: It helps analyze competition and leverage between a firm and its business partners, direct rivals, and asymmetric competitors in a supply chain, and their potential substitutes, by mapping how a particular product or service reaches a particular group of customers

    .

    · Step 1: Start with a horizontal train jumping over its current partners or firms leading to a final consumer on the right (originator, producer, distributor).

    · Step 2: Add competitors (symmetric below each car, asymmetric above).

    · Two Rules of Power: Principle 1: Power to the unique value creator. Principle 2: Power to the ends.

    · Uses: Clarify key dynamics, predict moves, analyze disintermediation/shifts.

    Mini Case: RideShare Co. – Expanding a Ride-Hailing Platform
    RideShare Co. is a ride-hailing platform connecting drivers and riders, but faces competition from taxis and new entrants. They want to analyze their platform model and competitive position to grow.

    Solution Using Tools:

    · Platform Business Model Map:

    Chart Setup: Distinct types – Riders (payers), Drivers (sweeteners). Value received – Riders get rides (monetary to drivers); Drivers get fares (monetary from riders). Attraction – Riders attract drivers (2 spikes); Drivers attract riders (2 spikes). Profiles – Riders as primary payer; Drivers as sweetener

    .

    · Map Drawing: Platform center (circle). Riders right (diamond). Drivers left (square). Spikes and arrows show balanced exchange.

    · Analysis: Model is balanced; add advertisers for promotions to boost indirect effects.

    · Competitive Value Train

    :

    · Step 1: Train – Originator (app developers), Producer (RideShare), Distributor (drivers to riders).

    · Step 2: Symmetric competitors below (other ride-hailers); Asymmetric above (taxis, public transit).

    · Analysis: Power at ends (drivers/riders); predict disintermediation by taxis; shift to unique features like eco-rides.

    Chapter 4: Turn Data Into Assets

    This chapter discusses data as an intangible asset, gathering diverse data types, predictive use, innovation, behavioral focus, and combining silos. It covers big data trends (unstructured data, capabilities, cloud) and myths. Sources include customer exchanges, partners, public data, and purchases.

    Tool: Data Value Generator
    Step 1: Define area of impact (specific business unit, division, or new venture). Step 2: Value Template Selection (Insights, Targeting, Personalization, Context). Step 3: Concept Generation – Ideate specific ways that data could deliver more value to your customers and your business. Step 4: Data Audit – Assemble the required data for the selected strategy (survey existing data, identify gaps, ways to fill them). Step 5: Execution plan – Put the strategy to use in the work of your organization (technical issues, business processes, testing, sharing learning).

    Mini Case: RetailChain – Improving Customer Insights
    RetailChain has sales data but struggles with personalization. They want to use data for better targeting and insights to boost sales.

    Solution Using Data Value Generator:

    · Step 1: Define Area of Impact: Focus on online sales division for personalization.

    · Step 2: Value Template Selection: Targeting and Personalization.

    · Step 3: Concept Generation: Use purchase history for product recommendations; send personalized e-mails.

    · Step 4: Data Audit: Existing – Transaction logs. Gaps – Behavioral data (e.g., browsing). Fill via partnerships with analytics firms.

    · Step 5: Execution Plan: Integrate via cloud tools; test A/B e-mails; measure conversion rates.

    Chapter 5: Innovate by Rapid Experimentation

    This chapter covers innovation shifts from intuition to learning via experimentation. It explains convergent (for optimization) and divergent (for exploration) experiments, seven principles, and scaling paths.

    Tools: Convergent Experimental Method and Divergent Experimental Method

    · Convergent Experimental Method: This experimental method is particularly useful for innovating on existing products, services, and processes; for optimizing and continually improving them; and for comparing versions in the later stages of an innovation process.

    · Step 1: Define the question you are seeking to answer (causal, specific).

    · Step 2: Select who will conduct the experiment.

    · Step 3: Randomize Your Test and Control (population, assign groups).

    · Step 4: Validate Your Sample (statistically valid size).

    · Step 5: Test and Analyze (run test, measure differences).

    · Step 6: Decide (based on findings).

    · Step 7: Share Learning.

    · Divergent Experimental Method: This method is particularly useful for innovations that are less defined from the outset, such as new products, services, and business processes for your organization.

    · Step 1: Define the problem (rooted in customer need, quantified goal, limits).

    · Step 2: Set Limits (time, money, scope).

    · Step 3: Pick Your People (small team, diversity).

    · Step 4: Observe (deepen understanding, broaden ideas).

    · Step 5: Generate More than One Solution.

    · Step 6: Build an MVP (minimum viable prototype).

    · Step 7: Field Test (validate assumptions).

    · Step 8: Decide (proceed, pivot, prepare to launch, pull plug).

    · Step 9: Scale Up (translate to full release).

    · Step 10: Share Learning.

    Mini Case: FoodApp – Testing New Features
    FoodApp delivers meals but wants to innovate with a subscription model. They need to experiment to validate ideas.

    Solution Using Tools:

    · Convergent Experimental Method:

    · Step 1: Question – Does a discounted subscription increase orders by 20%?

    · Step 2: Conduct by marketing team.

    · Step 3: Randomize 1,000 users into test (subscription offer) and control group

    .

    · Step 4: Sample size valid (n=500 each).

    · Step 5: Test; analyze order increases.

    · Step 6: If positive, launch.

    · Step 7: Share results internally.

    · Divergent Experimental Method:

    · Step 1: Problem – Improve meal customization for health-focused users.

    · Step 2: Limits – 3 months, $50K.

    · Step 3: Small diverse team.

    · Step 4: Observe user feedback.

    · Step 5: Generate ideas (e.g., nutrition tracking).

    · Step 6: Build MVP app feature.

    · Step 7: Field test with 100 users.

    · Step 8: Proceed if validated.

    · Step 9: Scale to full app.

    · Step 10: Share learnings.

    Chapter 6: Adapt Your Value Proposition

    This chapter discusses adapting value propositions as customer needs change. It covers concepts of market value, routes out of decline, and the roadmap tool.

    Tool: Value Proposition Roadmap

    1. Define key customer types based on the value received

    . 2. Define the value received by each customer, by considering the types of jobs they want to get done and the specific value elements (or valued benefits) that they get from your business. Consolidate these into an overall value proposition for each customer group

    . 3. Identify emerging threats (new tech/substitutes, changing customer needs, new competitors and substitutes) that could undermine your existing value

    . 4. Assess the strength of each existing value element. Consider how each one could increase/decrease in value to the customer, and if overall it’s strong, challenged or disrupted

    . 5. Identify new value elements that you could offer

    . 6. Organize all the value elements into 4 columns: (i) core elements to build on, (ii) weakened elements to strengthen, (iii) disrupted elements to deprioritize, (iv) new elements to create. Then develop an overall new value propositions for each customer type.

    Mini Case: BookStore Inc. – Evolving in the Digital Age
    BookStore Inc. sells physical books but faces e-book competition. They need to adapt their value proposition.

    Solution Using Value Proposition Roadmap:

    · Step 1: Key types – Casual readers, Avid collectors.

    · Step 2: Value – Casual: Convenience; Avid: Rarity/experience.

    · Step 3: Threats – E-books, online retailers.

    · Step 4: Assess – Core: Community events (strong); Weakened: Physical selection (challenged).

    · Step 5: New elements – Digital subscriptions.

    · Step 6: Organize – Build on community; Strengthen selection via partnerships; Deprioritize outdated inventory; Create digital access. New propositions: "Hybrid reading experience" for both.

    Chapter 7: Mastering Disruptive Business Models

    This chapter covers disruption theories, variables, and tools for assessment and response

    .

    Tools: Disruptive Business Model Map and Disruptive Response Planner

    · Disruptive Business Model Map: A strategy-mapping tool to help you assess if a new challenger is potentially disruptive

    .

    · Step 1: Define the challenger (key offerings, unique aspects).

    · Step 2: Define the incumbent(s).

    · Step 3: Define the target customer(s) of the challenger

    .

    · Step 4: Assess the value proposition differential (value offered by challenger vs. incumbent, differences).

    · Step 5: Assess the value network differential (enabling elements, differences, barriers).

    · Step 6: 2-part Test (huge value proposition differential? Huge value network differential creating barrier?).

    · Disruptive Response Planner: To map out your options to a potential disrupter.

    · Step 1: Identify how the disrupter is likely to enter the market (outside-in or inside-out).

    · Step 2: Disruptive scope (use cases, customer segments, network effects).

    · Step 3: Other incumbents (industries affected, responses).

    · Step 4: Six Incumbent Responses to Disruption (becoming the disrupter, mitigate losses, plan for fast exit).

    Mini Case: TaxiCo – Responding to Ride-Hailing Disruption
    TaxiCo faces disruption from a new ride-hailing app. They need to assess and plan a response.

    Solution Using Tools:

    · Disruptive Business Model Map:

    · Step 1: Challenger – Ride-hailing app (on-demand, cheaper rides).

    · Step 2: Incumbent – TaxiCo.

    · Step 3: Target customers – Urban commuters.

    · Step 4: Differential – Challenger offers convenience vs. TaxiCo's hail-based service.

    · Step 5: Network – Challenger uses apps/drivers; barrier for TaxiCo to replicate.

    · Step 6: Test – Huge differentials; disruptive threat.

    · Disruptive Response Planner:

    · Step 1: Inside-out entry (targeting TaxiCo's customers).

    · Step 2: Scope – High for urban users; network effects amplify.

    · Step 3: Other incumbents – Public transit affected.

    · Step 4: Response – Become the disrupter by launching own app; mitigate losses by targeting loyal customers.

    **UM-MSM-Kuwait-MM4-DTB-CaseStudyForFinalExam-Nov2025.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/um-msm-kuwait-mm4-dtb-casestudyforfinalexam-nov2025-pdf)

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  • [Solved] Prof Double R

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    DISCUSSION 1 In a conversation with a family member, you are told: "Bad people do bad things. Some people are just bad eggs." For this discussion, you will incorporate what you have learned about antisocial behavior and its implications for promoting diversity, equity, and inclusion. For your initia…

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    Assignment Prompt & Instructions

    DISCUSSION 1
    In a conversation with a family member, you are told: "Bad people do bad things. Some people are just bad eggs." For this discussion, you will incorporate what you have learned about antisocial behavior and its implications for promoting diversity, equity, and inclusion.
    For your initial post, review the videos [What Is the Definition of Microaggression?](https://www.youtube.com/watch?v=bjzWENcW6NQ) and [If Microaggressions Happened to White People](https://www.youtube.com/watch?v=KPRA4g-3yEk). Then answer the following questions:
    – Are microaggressions real or imagined? Discuss the implications of statements such as "You shouldn't take offense" and "Oh stop—you're being too sensitive" on diversity, equity, and inclusion.
    – To what extent can we excuse a person's motivation to participate in riots or tendency to bully others when it's an aspect of group behavior? Discuss the implications of group mentality on diversity, equity, and inclusion.
    – Racial stereotyping and discrimination are antisocial behaviors. Given the impact of learning on human behavior, what is the first step that a person could take to unlearn discriminatory behavior and adopt a more accepting and inclusive attitude toward **all** people?
    – Our conception of bad eggs might inadvertently categorize people into specific social groups. How can we reframe the "bad" in people to view them through a less discriminatory and more inclusive, humanistic lens?
    – How does the concept of antisocial behavior apply to any of the following programmatic course themes:
    – Self-care
    – Social justice
    – Emotional intelligence
    – Career connections
    – Ethics

  • [Solved] jjj

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## Topic11.docx **## Topic11.docx** 2 8- 10 minutes long 200 Points Topic and Speaking Outline Due: Oct 31 Via Moodle Class Presentation Using PowerPoint: Nov. 13 **Purpose Statement:** The ability to share ideas that change the minds and hearts of others, particularly in the organization, is what…

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    Assignment Prompt & Instructions

    – ## Topic11.docx

    **## Topic11.docx**

    2

    8- 10 minutes long

    200 Points

    Topic and Speaking Outline Due: Oct 31 Via Moodle

    Class Presentation Using PowerPoint: Nov. 13

    **Purpose Statement:**

    The ability to share ideas that change the minds and hearts of others, particularly in the organization, is what most communication activities strive for.  In their Chapter One, Woodward and Denton (2019), highlight the three types of primary motivations of communication, namely communication as pure information, pure expressions and pure persuasion, with the hardest to accomplish being pure persuasion.  This is because for us to know that we have accomplished our persuasive goals, there is often confirmation that we need from our target audience, which goes beyond their understanding as in the case of pure information, or just voicing opinions as in the case of pure expression.  In persuasion, in addition to providing understanding and an opportunity to express ourselves, we have the additional task of changing the position of our audience on an issue, and this can be their behaviors, political opinions, behavior or values.  Yet the ability to change other people’s minds or hearts is a vital skill which is useful in most jobs in most fields.  Even when our jobs are not persuasion-focused, we find ourselves using this skill when we need to present proposals to our supervisors and colleagues. In short, it is essential to be able to articulate and express our ideas to others in a way which elicits a desired response from them.

    This assignment familiarizes students with the communication skills around persuading others.   The assignment meets the course objectives of “Writing credibility arguments to persuade an audience, improving interpersonal relationships identifying interpersonal communication problems within an organization,” “Using logic to support a position on a controversial topic,” “Applying the theory of the stages of a social campaign to a movement that affects business, “ and “Utilizing effective argumentation skills and techniques to persuade and influence an audience.”

    **Overview of this assignment:**

    1.      Select any persuasion goal of your choice, come up with the name of the persuasion topic, objective and the target audience for your persuasive presentation – submitted in Week Seven in Moodle, due November 1

    2.      Develop a formal speaking outline written using the speaking outline template provided in Week Seven in Module.  Your speaking outline is a guide which you will use when you make your presentation.  The speaking outline is submitted on Moodle together with topic in the Week Seven Module- due November 1

    3.      Using the Outline, cerate your PowerPoint which you will present in class

    4.      Then upload your PowerPoint on the Week Eight Module so that it’s checked for originality.

    5.      Then come to class to present

    a.       Please make sure that you are dressed in either Business Professional or Business Casual.  Please refer to the professional dress handout in the Week Eight Module

    **Focus of the assignment:**

    A persuasive presentation by nature is designed to move audiences, therefore your topic and its contents should present the organization with an opportunity for them to want to yield to your proposal.

    **Presentation organization:**

    You will include a Welcome, Introduction, Need/Problem, Solution, Visualization and Call to Action. Your outline will have enough information for you to speak for 8-10 minutes on.

    **Presentation length:**

    8-10  minutes.  We will adhere to time limits for persuasive presentations.  In the real world, for example, it is disrespectful to an audience for a speaker to violate time expectations.  Please practice your presentation to see if you fall below or above the 8-10  minutes threshold, to know if you need to provide more facts, and/or information about your topic.

    **Presentation format**

    This is a presentation in which you convince your audience to do something.  You will create a PowerPoint and present it to the class.

    **Presentation content**

    The content of your presentation should reflect your thorough knowledge of your topic, and also your awareness of your specific audience.  You need to use language which you know appeals to your audience.  As our textbook explains, one way of drawing our audience loser is by using words and phrases that our audience holds in high esteem.  For example, if my audience is a class of American students, I would be aware that words such as fairness, and grading fairly, are phrases that they hold in high esteem.  Think of your specific audience and think of words that that specific audience holds in high esteem.

    **Speaking extemporaneously:**

    Instead of reading your PowerPoint, be familiar with your speech, so that you read mostly the key points while engaging your audience in your elaboration of the key points.    This means that after completing your PowerPoint, you will want to practice presenting before you come to present.

    **Gesturing:**

    You will be expected to gesture appropriately, to be engaging, please watch the video on gesturing in the Week Seven Module

    **Eye contact:**

    Because this is a presentation, you are expected to make eye contact, it adds to your credibility.

    **Dressing:**

    Your dressing should be business professional or business casual, please see the
    [Professional Dress Handout](https://moodle.amberton.edu/mod/resource/view.php?id=41556) in Week Four

    1: Share your persuasion Topic in class and on Moodle, for example a message about the importance of establishing an in-house cafeteria, instead of eating from nearby restaurants

    2. In a sentence, highlight the objective of your message, for example; to persuade XYZ company to establish an in-house cafeteria for its employees, instead of relying on nearby restaurants and food courts.

    3.Give the specific target audience for this message.  If your targeting management, specify the individuals in management who absolutely have to hear your presentation, for example the operations director, the HR director, the CEO, the finance director, a representative of the workers’ union (if employees are affiliated), the company legal advisor etc.

    **## Topic11.docx**

    2

    8- 10 minutes long

    200 Points

    Topic and Speaking Outline Due: Oct 31 Via Moodle

    Class Presentation Using PowerPoint: Nov. 13

    **Purpose Statement:**

    The ability to share ideas that change the minds and hearts of others, particularly in the organization, is what most communication activities strive for.  In their Chapter One, Woodward and Denton (2019), highlight the three types of primary motivations of communication, namely communication as pure information, pure expressions and pure persuasion, with the hardest to accomplish being pure persuasion.  This is because for us to know that we have accomplished our persuasive goals, there is often confirmation that we need from our target audience, which goes beyond their understanding as in the case of pure information, or just voicing opinions as in the case of pure expression.  In persuasion, in addition to providing understanding and an opportunity to express ourselves, we have the additional task of changing the position of our audience on an issue, and this can be their behaviors, political opinions, behavior or values.  Yet the ability to change other people’s minds or hearts is a vital skill which is useful in most jobs in most fields.  Even when our jobs are not persuasion-focused, we find ourselves using this skill when we need to present proposals to our supervisors and colleagues. In short, it is essential to be able to articulate and express our ideas to others in a way which elicits a desired response from them.

    This assignment familiarizes students with the communication skills around persuading others.   The assignment meets the course objectives of “Writing credibility arguments to persuade an audience, improving interpersonal relationships identifying interpersonal communication problems within an organization,” “Using logic to support a position on a controversial topic,” “Applying the theory of the stages of a social campaign to a movement that affects business, “ and “Utilizing effective argumentation skills and techniques to persuade and influence an audience.”

    **Overview of this assignment:**

    1.      Select any persuasion goal of your choice, come up with the name of the persuasion topic, objective and the target audience for your persuasive presentation – submitted in Week Seven in Moodle, due November 1

    2.      Develop a formal speaking outline written using the speaking outline template provided in Week Seven in Module.  Your speaking outline is a guide which you will use when you make your presentation.  The speaking outline is submitted on Moodle together with topic in the Week Seven Module- due November 1

    3.      Using the Outline, cerate your PowerPoint which you will present in class

    4.      Then upload your PowerPoint on the Week Eight Module so that it’s checked for originality.

    5.      Then come to class to present

    a.       Please make sure that you are dressed in either Business Professional or Business Casual.  Please refer to the professional dress handout in the Week Eight Module

    **Focus of the assignment:**

    A persuasive presentation by nature is designed to move audiences, therefore your topic and its contents should present the organization with an opportunity for them to want to yield to your proposal.

    **Presentation organization:**

    You will include a Welcome, Introduction, Need/Problem, Solution, Visualization and Call to Action. Your outline will have enough information for you to speak for 8-10 minutes on.

    **Presentation length:**

    8-10  minutes.  We will adhere to time limits for persuasive presentations.  In the real world, for example, it is disrespectful to an audience for a speaker to violate time expectations.  Please practice your presentation to see if you fall below or above the 8-10  minutes threshold, to know if you need to provide more facts, and/or information about your topic.

    **Presentation format**

    This is a presentation in which you convince your audience to do something.  You will create a PowerPoint and present it to the class.

    **Presentation content**

    The content of your presentation should reflect your thorough knowledge of your topic, and also your awareness of your specific audience.  You need to use language which you know appeals to your audience.  As our textbook explains, one way of drawing our audience loser is by using words and phrases that our audience holds in high esteem.  For example, if my audience is a class of American students, I would be aware that words such as fairness, and grading fairly, are phrases that they hold in high esteem.  Think of your specific audience and think of words that that specific audience holds in high esteem.

    **Speaking extemporaneously:**

    Instead of reading your PowerPoint, be familiar with your speech, so that you read mostly the key points while engaging your audience in your elaboration of the key points.    This means that after completing your PowerPoint, you will want to practice presenting before you come to present.

    **Gesturing:**

    You will be expected to gesture appropriately, to be engaging, please watch the video on gesturing in the Week Seven Module

    **Eye contact:**

    Because this is a presentation, you are expected to make eye contact, it adds to your credibility.

    **Dressing:**

    Your dressing should be business professional or business casual, please see the
    [Professional Dress Handout](https://moodle.amberton.edu/mod/resource/view.php?id=41556) in Week Four

    1: Share your persuasion Topic in class and on Moodle, for example a message about the importance of establishing an in-house cafeteria, instead of eating from nearby restaurants

    2. In a sentence, highlight the objective of your message, for example; to persuade XYZ company to establish an in-house cafeteria for its employees, instead of relying on nearby restaurants and food courts.

    3.Give the specific target audience for this message.  If your targeting management, specify the individuals in management who absolutely have to hear your presentation, for example the operations director, the HR director, the CEO, the finance director, a representative of the workers’ union (if employees are affiliated), the company legal advisor etc.

  • [Solved] I have a report that needs to be completed by tomorrow (24 November) at 12pm

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    I need a 2-4 page audit written as a report that needs to be completed by tomorrow to capture past, present, and future decisions of a Simulation company. The details for it are below: Management Audit Write a report which reviews your strategic plan, results, and current competitive environment, th…

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    Assignment Prompt & Instructions

    I need a 2-4 page audit written as a report that needs to be completed by tomorrow to capture past, present, and future decisions of a Simulation company. The details for it are below:
    Management Audit
    Write a report which reviews your strategic plan, results, and current competitive environment, that will be presented to a firm’s board.
    Make sure to address the following in your report.
    1. State your original strategic plan.
    2.How is your performance so far?
    3.Which decisions were effective, and which need improvement?
    4.Are there any unexpected competitive or environmental changes that have affected results?
    4.What changes will you be making to your decisions in the next few periods?
    5.Does your strategic plan need to be revised?
    **Deliverables**
    • • **Written Report** (2–4 pages, APA format, font 12 report, Times New Roman, Single Space)
    *Additional information for the Simulation will be provided to complete this assignment!!!

  • [Solved] Week 6 Journal

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    In-depth study guidance and analytical solution covering Week 6 Journal.

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    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Business Finance – Management 2-2 Assignment: Communications Plan Template

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    ## MGT 550 Module Two Assignment Guidelines and Rubric ### Overview Using the Communications Template, linked in the What to Submit section, identify two overall issues that are present in the final project case study that can be addressed using internal and external communications. For each issue, …

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    Assignment Prompt & Instructions

    ## MGT 550 Module Two Assignment Guidelines and Rubric
    ### Overview
    Using the Communications Template, linked in the What to Submit section, identify two overall issues that are present in the final project case study that can be addressed using internal and external communications. For each issue, note the red flags that contribute to the issue and list those factors in the first column in the template. For each factor, identify potential communications that would need to be developed to address that component of the issue, the audience who would need to be reached with the communication, and the objective for the communication.
    ### Directions
    From this template, select one of the two issues to focus on for the purpose of your final project, and develop the ideas you have noted for Milestone One.
    Use the communications planning resources in this module to assist you in completing the template.
    For each **overall issue** you identified in the final project case study, complete the following fields:
    1. **Contributing factors** to issue
    2. **Communication messages and channels required** to address issue
    3. **Audience for communication** (internal, external, or both)
    4. **Communication objectives**
    Note: You will select one of the two issues from this template for the final project but will focus on both issues for this assignment

  • [Solved] Business Finance – Management Assignment with PowerPoint

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    **Original work only.** 5 pages. PowerPoint 3-4 slides Additional information is attached. \ Project6.docx](https://www.sweetstudy.com/files/project6-docx-10457527 "Project6.docx")

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    Assignment Prompt & Instructions

    **Original work only.**
    5 pages.
    PowerPoint 3-4 slides
    Additional information is attached.
    \
    Project6.docx](https://www.sweetstudy.com/files/project6-docx-10457527 "Project6.docx")

  • [Solved] Unit III Leadership Theory

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    Unit III Assignment This assignment requires a four-page response and measures your mastery of ULOs 1.1, 3.1, 3.2, 3.3, and 4.1. This assignment will be completed in two parts. Part 2 will be completed in Unit IV. In Part 1 of your assignment, you will focus on leadership theories. outlines the foll…

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    Unit III Assignment
    This assignment requires a four-page response and measures your mastery of ULOs 1.1, 3.1, 3.2, 3.3, and 4.1.
    This assignment will be completed in two parts. Part 2 will be completed in Unit IV. In Part 1 of your assignment, you will focus on leadership theories.  outlines the following:
    Compare and contrast two different leadership theories, including the positives and negatives of each theory. Provide an example of each referring to a current, well-publicized leader.
    Evaluate how power is used within these theories and by these leaders.
    Explain the role of ethics within these leadership theories and practiced by these leaders.
    Explain how these leaders can improve trust and communication.
    Locate and summarize two empirical research studies within the last five years with these leadership theories by discussing the following: sample, methodology, findings, and the noted gaps in literature.
    Your completed assignment must be a minimum of four pages in length, include an introduction, and utilize at least seven peer-reviewed articles accessible via the CSU Online Library and published within the last 5 years. Apply level 1 and 2 headings. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
    This formal paper example provided by the CSU Writing Center shows this type of formatting.
    Resources
    The following resource(s) may help you with this assignment.
    Citation Guide
    CSU Online Library Research Guide
    Submit Writing Center Request
    By submitting this assignment, I verify that I am submitting an original work in accordance with the Academic Integrity Policy in the CSU Student Handbook.
    \
    UnitIII1.pdf](https://www.sweetstudy.com/files/unitiii1-pdf-10457531 "UnitIII1.pdf")